CELH Should I Buy
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Celsius Holdings Inc. (CELH) is a good buy for a beginner investor with a long-term strategy and $50,000-$100,000 available for investment. The company's strong revenue growth, positive analyst sentiment, and strategic partnership with PepsiCo provide a solid foundation for long-term value creation. Despite short-term technical weakness, the long-term growth prospects outweigh current market fluctuations.
The stock's MACD is negative and expanding, suggesting bearish momentum. RSI is at 21.016, indicating oversold conditions, which could signal a potential reversal. Moving averages are converging, showing indecision in the market. The stock is trading near its S1 support level of 44.688, which could act as a floor for further downside.
Strong revenue growth of 172.85% YoY in Q3
Strategic partnership with PepsiCo, including board appointments of experienced PepsiCo executives.
Positive analyst sentiment with multiple Buy and Overweight ratings and price targets ranging from $61 to $
Alani Nu's successful integration and distribution ramp-up.
Gross margin improvement to 51.34%, up 11.63% YoY.
Short-term bearish technical indicators, including negative MACD and oversold RSI.
Post-market price decline of -0.23%.
Insider and hedge fund trading trends are neutral, indicating no significant accumulation.
BofA's Underperform rating with a $45 price target citing valuation concerns.
In Q3 2025, Celsius reported revenue growth of 172.85% YoY to $725.1M. Net income improved significantly, reducing losses by 12587.79% YoY to -$70.67M. EPS remained flat at -0.27. Gross margin increased to 51.34%, up 11.63% YoY, indicating improved operational efficiency.
Analysts are largely bullish on Celsius Holdings, with several firms maintaining Buy or Overweight ratings. Price targets range from $61 to $77, with the majority citing strong growth prospects, successful integration of Alani Nu, and benefits from the PepsiCo partnership. However, BofA remains bearish with an Underperform rating and a $45 price target, citing valuation concerns and consumption growth uncertainty.
