CELH Should I Buy
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CELH is a good buy right now for a beginner focused on long-term investing with $50,000-$100,000 available. The stock has strong recent earnings momentum, improving sentiment after a major selloff, and analyst coverage still leans bullish overall despite recent target cuts. Given the current setup, I would rate it as a buy now rather than waiting for a better entry.
CELH is showing a mixed but improving technical picture. MACD is positive and expanding, which supports upward momentum. RSI_6 at 59.17 is neutral-to-bullish and not overextended. The main drawback is the moving-average structure, which remains bearish with SMA_200 > SMA_20 > SMA_5, meaning the longer-term trend is still not fully repaired. Price at 34.25 is near the pivot at 33.67 and below resistance at 35.17, so a breakout above that level would strengthen the trend. Overall, the short-term momentum is constructive, but the long-term trend is still in recovery.
The biggest catalyst is the strong Q1 2026 report: revenue rose 137.7% year over year to about $782.6 million, net income increased 147.2% YoY, and EPS rose 120% YoY. News also highlights record revenue and strong energy drink market performance. Analyst support remains mostly positive, with several firms keeping Buy/Overweight ratings. The stock also appears to have recovered from prior Costco private-label concerns, and some analysts view the selloff as overdone.
Gross margin declined to 48.31%, down 7.72% YoY, which is the main financial weakness in the latest quarter. Analyst price targets have been drifting down across several firms, showing some caution on future upside. Rothschild & Co Redburn initiated coverage at Neutral with a $47 target, citing challenges in international expansion. Technical trend is still not fully bullish because the moving averages remain bearish. No recent politician or congress trading activity was reported.
Latest quarter: Q1 2026. Celsius posted very strong growth, with revenue up 137.68% YoY to 782.6 million, net income up 147.19% YoY to 85.08 million, and EPS up 120% YoY to 0.33. This is a strong growth quarter and shows the business is scaling well. The main concern is margin compression, as gross margin fell to 48.31%, indicating some pressure on profitability quality despite top-line strength.
Recent analyst trend remains constructive but slightly more cautious. Multiple firms lowered price targets over the past month, including JPMorgan, Deutsche Bank, TD Cowen, Citi, BofA, and UBS, but most kept Buy/Overweight ratings. Rothschild & Co Redburn recently initiated coverage at Neutral with a $47 target. Wall Street pros still see CELH as a quality growth story, but they are more cautious about margin risk, international expansion, and near-term sentiment. Overall, the pros view is positive but no longer aggressively bullish.
