Celsius Leverages Pepsi Partnership for Distribution
In an interview on CNBC's Mad Money, John Fieldly said Celsius (CELH) is leveraging its partnership with Pepsi (PEP) for first in class distribution. "We went from singular brand to a portfolio of mega-brands," he added. "We will be fully reset by end of the summer." The biggest opportunity is the convenience channel, he noted. According to Fieldly, over 30% of Celsius' consumers are having energy drinks in social situations.
