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BYRN Should I Buy

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Intellectia

Should You Buy Byrna Technologies Inc (BYRN) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
5.900
1 Day change
1.37%
52 Week Range
34.300
Analysis Updated At
2026/06/19
Should I buy Analysis is updated weekly. For real time "Should I Buy" analysis, please sign up to get free answers.

Byrna Technologies Inc (BYRN) does not appear to be a strong buy for a long-term beginner investor at this time. The stock is facing challenges such as bearish technical indicators, downgraded analyst ratings, and a lack of significant positive catalysts. While there is potential for growth with new leadership and marketing strategies, these changes are expected to take time and may hamper profitability in the short term. For a beginner investor with a long-term focus, it would be prudent to wait for clearer signs of recovery or improved financial performance before considering an investment.

Technical Analysis

The technical indicators for BYRN are bearish. The MACD is negatively expanding and below 0, indicating downward momentum. The RSI is neutral at 44.499, showing no clear signal. Moving averages are bearish with SMA_200 > SMA_20 > SMA_5. The stock is trading below the pivot level of 6.085, with key support at 5.726 and resistance at 6.444.

Options Data

Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

The low put-call ratios suggest a bullish sentiment in the options market, but this is not strongly supported by other data points.

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
9
Buy
3

Positive Catalysts

  • The company has a debt-free balance sheet and strong free cash flow, as noted by analysts. Additionally, the shift to partnering with retailers could drive meaningful sales and margin expansion in the long term.

Neutral/Negative Catalysts

  • Recent downgrades by analysts, including a reduction in price targets, highlight concerns about profitability, unfavorable sales mix, and softness in upcoming quarters. The CEO transition and marketing adjustments are expected to take time and may weigh on results. Technical indicators are bearish, and there is no significant news or trading activity to suggest a near-term recovery.

Financial Performance

No financial data is available for analysis, but analysts have noted that Q1 sales were in line with expectations while profits were light and margins were pressured by an unfavorable sales mix.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts have mixed views but lean towards caution. Craig-Hallum downgraded the stock to Hold with a $7.50 price target, citing challenges with profitability and marketing adjustments. Roth Capital and B. Riley lowered their price targets but maintained Buy ratings, expressing hope for a successful pivot by Q4 of this fiscal year. Texas Capital initiated coverage with a Buy rating and a $20 price target, citing the company's debt-free balance sheet and potential for margin expansion.

Wall Street analysts forecast BYRN stock price to rise
3 Analyst Rating
Wall Street analysts forecast BYRN stock price to rise
3 Buy
0 Hold
0 Sell
Strong Buy
Current: 5.820
sliders
Low
40
Averages
43
High
46
Current: 5.820
sliders
Low
40
Averages
43
High
46
Craig-Hallum
Buy
to
Hold
downgrade
$7.50
AI Analysis
2026-04-10
Reason
Craig-Hallum
Price Target
$7.50
AI Analysis
2026-04-10
downgrade
Buy
to
Hold
Reason
As previously reported, Craig-Hallum downgraded Byrna Technologies to Hold from Buy with a $7.50 price target. The story has seen several dramatic changes in the past two months with a sudden change in CEO and conversion rates for their online channel get cut in half, the firm notes. New leadership plans to broaden the customer base and revamp marketing, which Craig-Hallum believes will take time and investment that will hamper profitability for an extended period. The firm views Street estimates as too high and believes the stock will stay in the penalty box until results prove a premium multiple is warranted.
Roth Capital
Matt Koranda
Buy
to
Buy
downgrade
$26
2026-04-10
Reason
Roth Capital
Matt Koranda
Price Target
$26
2026-04-10
downgrade
Buy
to
Buy
Reason
Roth Capital analyst Matt Koranda lowered the firm's price target on Byrna Technologies to $12.50 from $26 and keeps a Buy rating on the shares. The company's Q1 sales were in line with its pre-announcement but profits came in light and margin was seemingly pressured by an unfavorable sales mix, the analyst tells investors in a research note. Byrna management is also telegraphing softness in the next few quarters as its new CEO works to adjust the company's marketing and messaging to cater to a broader consumer cohort that is interested in personal protection, the firm added.
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