ZVIA stock is currently trading at $3.97, reflecting a recent decline due to a wider-than-expected Q4 adjusted EBITDA loss projection of $3.9M-$4.2M, compared to prior estimates of $1.8M-$2.2M. Despite slightly beating sales estimates for FY2024 at $155M, the company's ongoing losses and insider selling activity signal weak investor confidence. Analysts maintain a "Hold" rating with price targets around $3.75-$4, suggesting limited upside potential in the near term.