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ZG Should I Buy

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Intellectia

Should You Buy Zillow Group Inc (ZG) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
43.700
1 Day change
-3.19%
52 Week Range
90.220
Analysis Updated At
2026/03/06
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Zillow Group Inc is not a strong buy at the moment for a beginner investor with a long-term strategy. While the company has positive catalysts such as a significant share buyback program and revenue growth, the mixed financial performance, bearish technical indicators, and lack of strong trading signals suggest that waiting for a more favorable entry point would be prudent.

Technical Analysis

The MACD is positive and expanding, indicating bullish momentum, but the RSI is neutral at 49.253, showing no clear trend. Moving averages are bearish (SMA_200 > SMA_20 > SMA_5), and the stock is trading near its pivot level of 45.437. Key resistance levels are at 48.241 and 49.973, while support levels are at 42.633 and 40.901.

Options Data

Bullish
Open Interest Put-Call Ratio
Bearish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
9
Buy
1

Positive Catalysts

  • The company announced a $1.25 billion stock repurchase program, signaling confidence in its long-term financial stability. Additionally, revenue increased by 16% in the latest earnings report, with residential real estate up 8%.

Neutral/Negative Catalysts

  • Net income dropped significantly (-105.77% YoY), and EPS fell by -104.55% YoY. Gross margin also declined by 4%. Analysts have lowered price targets, citing legal expenses and a challenging housing market. Technical indicators suggest bearish trends, and the stock has a high probability of declining further in the short term.

Financial Performance

In Q4 2025, revenue increased by 18.05% YoY to $654 million. However, net income dropped to $3 million (-105.77% YoY), and EPS fell to 0.01 (-104.55% YoY). Gross margin decreased to 72.78%, down 4% YoY.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts have mixed views. Several firms, including Citi and UBS, maintain a Buy rating but have lowered price targets. Others, such as Susquehanna and Goldman Sachs, have Neutral ratings, citing challenges in the housing market and legal expenses. The consensus reflects cautious optimism but highlights near-term headwinds.

Wall Street analysts forecast ZG stock price to rise
17 Analyst Rating
Wall Street analysts forecast ZG stock price to rise
9 Buy
7 Hold
1 Sell
Moderate Buy
Current: 45.140
sliders
Low
66
Averages
85
High
100
Current: 45.140
sliders
Low
66
Averages
85
High
100
Citi
Buy
downgrade
$100 -> $78
AI Analysis
2026-02-12
Reason
Citi
Price Target
$100 -> $78
AI Analysis
2026-02-12
downgrade
Buy
Reason
Citi lowered the firm's price target on Zillow Group to $78 from $100 and keeps a Buy rating on the shares.
Zelman
Neutral -> Outperform
upgrade
2026-02-12
Reason
Zelman
Price Target
2026-02-12
upgrade
Neutral -> Outperform
Reason
Zelman upgraded Zillow Group to Outperform from Neutral.
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