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ZG Should I Buy

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Intellectia

Should You Buy Zillow Group Inc (ZG) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
40.410
1 Day change
-3.88%
52 Week Range
90.220
Analysis Updated At
2026/03/27
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Zillow Group Inc. is not a strong buy at the moment for a beginner investor with a long-term focus. The stock is currently underperforming with bearish technical indicators, declining financial performance, and mixed analyst sentiment. While there are some positive catalysts like new features and partnerships, these are overshadowed by legal expenses and a challenging housing market. It is advisable to hold off on investing until there are clearer signs of recovery or stronger upward momentum.

Technical Analysis

The technical indicators suggest a bearish trend. The MACD is positive but contracting, RSI is neutral at 34.872, and the moving averages are bearish (SMA_200 > SMA_20 > SMA_5). The stock is trading below key support levels, with S1 at 41.866 and S2 at 40.668, indicating potential further downside.

Options Data

Bullish
Open Interest Put-Call Ratio
Bearish
Option Volume Put-Call Ratio

The low open interest put-call ratio indicates a bullish sentiment, but the high option volume put-call ratio suggests short-term bearish sentiment among traders.

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
9
Buy
3

Positive Catalysts

  • Zillow launched a new AI feature to enhance user experience, set ambitious financial targets, and became the official real estate partner of Major League Baseball, which could boost brand visibility.

Neutral/Negative Catalysts

  • The housing market remains challenging, with legal expenses weighing on EBITDA. Analysts have lowered price targets, and the stock is underperforming in a tough macroeconomic environment.

Financial Performance

In Q4 2025, revenue grew by 18.05% YoY to $654 million, but net income dropped by -105.77% YoY to $3 million. EPS also declined by -104.55% YoY to 0.01, and gross margin fell by 4.00% YoY to 72.78%.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analyst sentiment is mixed. Several firms have lowered price targets, with most maintaining Neutral ratings. Some analysts acknowledge operational progress, but legal expenses and a tough housing market are significant concerns.

Wall Street analysts forecast ZG stock price to rise
17 Analyst Rating
Wall Street analysts forecast ZG stock price to rise
9 Buy
7 Hold
1 Sell
Moderate Buy
Current: 40.410
sliders
Low
66
Averages
85
High
100
Current: 40.410
sliders
Low
66
Averages
85
High
100
Baird
Jeffrey Meuler
Neutral
downgrade
$67 -> $55
AI Analysis
2026-03-18
Reason
Baird
Jeffrey Meuler
Price Target
$67 -> $55
AI Analysis
2026-03-18
downgrade
Neutral
Reason
Baird analyst Jeffrey Meuler lowered the firm's price target on Zillow Group to $55 from $67 and keeps a Neutral rating on the shares. The firm updated its model following the announcement of broad pre-market home listings partnerships.
Citi
Buy
downgrade
$100 -> $78
2026-02-12
Reason
Citi
Price Target
$100 -> $78
2026-02-12
downgrade
Buy
Reason
Citi lowered the firm's price target on Zillow Group to $78 from $100 and keeps a Buy rating on the shares.
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