ZEPP News & Events

Amazfit announced the Cheetah 2 Ultra. Building on the momentum of the recently launched Cheetah 2 Pro-designed for road marathoners-the Ultra is a specialized instrument for trail runners who measure success in elevation, unpredictable terrain, and hours spent on the move. Amazfit's Cheetah 2 Ultra is built for runners who prepare for ultra distances and mountain races, boasting 33-hour trail running optimized GPS battery life, full-color contour maps, Grade 5 titanium construction, and advanced training and recovery insights. Amazfit designed the Cheetah 2 Ultra to support the preparation required for long-course mountain racing from start to finish. The Cheetah 2 Ultra will be available for purchase starting May 13, 2026, for $599.99 on Amazfit.com.

Amazfit announced the Cheetah 2 Pro, the newest addition to its performance-focused Cheetah lineup. Built for marathon runners who believe preparation is everything, the Cheetah 2 Pro is designed around a simple belief: marathon performance is shaped by the work runners do throughout the training week. It brings structured running, strength-supportive training, and recovery insights into one focused preparation system, helping runners stay consistent through long marathon build-ups. Launching ahead of the Boston and London Marathons, the Cheetah 2 Pro is built to meet the demands of high-mileage training and race day alike. The Cheetah 2 Pro will be available for purchase starting April 16, 2026, for $449.99 on Amazfit.com and select retailers.

Amazfit, a smart wearable brand owned by Zepp Health, announced a new three-year global partnership with HYROX, expanding the existing regional collaboration into a worldwide agreement. "We're excited to take this partnership with HYROX to the next level," said Wayne Huang, CEO of Zepp Health. "HYROX has built strong momentum and is rapidly expanding as a global fitness community. This expanded partnership reflects a shared commitment to enhancing the experience of HYROX athletes and participants through Amazfit's smart wearables and connected training technologies."

Reports Q4 revenue $85.165M vs $59.542M last year