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ZD Should I Buy

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Intellectia

Should You Buy Ziff Davis Inc (ZD) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
43.190
1 Day change
2.32%
52 Week Range
50.550
Analysis Updated At
2026/03/27
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Ziff Davis Inc (ZD) is not a strong buy for a beginner, long-term investor at the moment. The company's financial performance is weak, with significant declines in revenue, net income, and EPS in the latest quarter. While hedge funds are buying, insider activity is neutral, and there are no recent news catalysts. The technical indicators show a mixed trend, and the options data suggests bearish sentiment. Analysts' ratings are largely neutral, with modest price target increases but no strong bullish sentiment. Given the investor's impatience and unwillingness to wait for optimal entry points, holding off on purchasing ZD at this time is the most prudent decision.

Technical Analysis

The technical indicators show mixed signals. The MACD is positive but contracting, RSI is neutral at 69.161, and moving averages are bullish (SMA_5 > SMA_20 > SMA_200). The stock is trading near its pivot level of 42.325, with resistance at 44.625 and support at 40.026. However, the stock's short-term trend suggests limited upside potential, with a 50% chance of only a 0.09% gain in the next week and a -2.31% decline in the next month.

Options Data

Bearish
Open Interest Put-Call Ratio
Bearish
Option Volume Put-Call Ratio

The high put-call ratios in both open interest and volume indicate bearish sentiment in the options market. Implied volatility is moderate, with a 30-day IV of 60.56, and the IV rank is low at 16.98, suggesting limited volatility-driven opportunities.

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
0
Buy
11

Positive Catalysts

  • Hedge funds are significantly increasing their buying activity, with a 319.04% increase over the last quarter. Analysts have slightly raised price targets recently, citing the sale of the Connectivity division for $1.2 billion as a potential catalyst.

Neutral/Negative Catalysts

  • The company's Q4 financials showed a significant decline in revenue (-1.48% YoY), net income (-99.42% YoY), and EPS (-99.33% YoY). Analysts have expressed concerns about continued near-term pressure in the Technology & Shopping segment. There are no recent news catalysts, and insider trading activity is neutral.

Financial Performance

In Q4 2025, Ziff Davis reported a revenue decline of -1.48% YoY to $406.71 million. Net income dropped sharply by -99.42% YoY to $370,000, and EPS fell by -99.33% YoY to $0.01. However, gross margin improved significantly to 71.68%, up 92.79% YoY.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts are mostly neutral on ZD, with recent price target increases from Citi ($48 from $29) and Barclays ($45 from $34). However, these updates are tempered by concerns about weak performance in the Technology & Shopping segment and limited visibility on future growth. The overall sentiment remains cautious, with no strong buy recommendations.

Wall Street analysts forecast ZD stock price to fall
4 Analyst Rating
Wall Street analysts forecast ZD stock price to fall
1 Buy
3 Hold
0 Sell
Hold
Current: 42.210
sliders
Low
34
Averages
39.25
High
50
Current: 42.210
sliders
Low
34
Averages
39.25
High
50
Citi
Neutral -> Hold
upgrade
$29 -> $48
AI Analysis
2026-03-06
Reason
Citi
Price Target
$29 -> $48
AI Analysis
2026-03-06
upgrade
Neutral -> Hold
Reason
Citi raised the firm's price target on Ziff Davis to $48 from $29 and keeps a Neutral rating on the shares.
Barclays
Equal Weight
maintain
$34 -> $45
2026-03-04
Reason
Barclays
Price Target
$34 -> $45
2026-03-04
maintain
Equal Weight
Reason
Barclays raised the firm's price target on Ziff Davis to $45 from $34 and keeps an Equal Weight rating on the shares. The firm says "AI doomer-ism is creating over-shoots across all of consumer internet, and creating opportunities for value investors." Ziff Davis' agreement to sell its Connectivity division for $1.2B is the catalyst to "get things going," the analyst tells investors in a research note.
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