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ZD Should I Buy

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Intellectia

Should You Buy Ziff Davis Inc (ZD) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
40.510
1 Day change
-0.27%
52 Week Range
50.550
Analysis Updated At
2026/05/15
Should I buy Analysis is updated weekly. For real time "Should I Buy" analysis, please sign up to get free answers.
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ZD is not a clear buy right now for a beginner long-term investor with $50,000-$100,000 to deploy. The stock has some upside support from recent analyst target hikes, hedge fund accumulation, and a strategic sale catalyst, but the core business still shows revenue decline, weak near-term guidance, and no strong proprietary buy signal today. Because the user wants to act now rather than wait for a better entry, my direct view is to hold and not buy at this moment.

Technical Analysis

ZD is trading at 41.005, just above key support at 40.231 and below the pivot at 42.97. MACD histogram is negative at -0.772, showing bearish momentum, although the contraction suggests selling pressure is easing. RSI_6 at 26.74 indicates the stock is oversold or near-oversold, but not yet a confirmed reversal. Moving averages are converging, which usually signals a transition phase rather than a strong trend. Overall, the short-term chart is weak but stabilizing, and the current price is more of a tentative support test than a confirmed breakout setup.

Options Data

Bearish
Open Interest Put-Call Ratio
Bearish
Option Volume Put-Call Ratio

The options market is bearish to cautious, with open interest put-call ratio at 2.26 and volume put-call ratio at 1.25, both favoring puts. That said, implied volatility is relatively subdued versus recent levels, with IV rank at 5.8 and IV percentile at 3.57, suggesting the market is not pricing in extreme fear. Put open interest is meaningfully larger than call open interest, which points to defensive positioning rather than strong bullish conviction.

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
7
Buy
6

Positive Catalysts

  • ["Evercore ISI raised its price target to $61 and kept an Outperform rating.", "RBC and Susquehanna also raised targets, reflecting improving sentiment after Q1 and strategic review developments.", "Hedge funds are buying, with buying activity up 319.04% over the last quarter.", "The company is pursuing strategic alternatives, including the sale of its Connectivity business, which could unlock value.", "Q1 subscription and licensing revenue grew 1.9%, showing some resilience in the business mix.", "The company repurchased 1.2 million shares for $51.6 million in Q1."]

Neutral/Negative Catalysts

  • ["Q1 2026 revenue fell nearly 2% year over year to $267.6 million.", "Advertising and performance marketing revenue declined 5.1%, showing weakness in a key segment.", "Management expects Q2 revenue to decline slightly more than Q1 and withheld full-year fiscal 2026 guidance.", "The stock remains under pressure from weak technology and shopping segment trends.", "Options positioning is bearish, with a put-heavy open interest profile.", "No AI Stock Picker or SwingMax buy signal is present today."]

Financial Performance

In Q1 2026, Ziff Davis reported revenue of $267.6 million, down nearly 2% year over year. The business mix was mixed: advertising and performance marketing fell 5.1%, while subscription and licensing rose 1.9%. The company also repurchased about 1.2 million shares in the quarter, which supports shareholder returns. However, management guided Q2 revenue to decline slightly more than Q1 and did not provide annual fiscal 2026 guidance, indicating continued near-term softness. For a long-term investor, the latest quarter shows stability in some recurring areas but still lacks clear growth acceleration.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analyst sentiment has improved recently. Evercore ISI lifted its target to $61 and kept Outperform, RBC raised its target to $48 and stayed Outperform, Barclays raised to $48 but remained Equal Weight, and Susquehanna raised to $60 with a Positive rating. Earlier in late February, Citi, UBS, and JPMorgan cut targets amid weak Q4 results and softer traffic trends. Overall, Wall Street is becoming more constructive, especially around the strategic review and asset sale catalyst, but the view is still mixed rather than broadly bullish. The pros see value unlock potential and improving target prices; the cons focus on weak organic growth, guidance uncertainty, and segment headwinds.

Wall Street analysts forecast ZD stock price to fall
4 Analyst Rating
Wall Street analysts forecast ZD stock price to fall
1 Buy
3 Hold
0 Sell
Hold
Current: 40.620
sliders
Low
34
Averages
39.25
High
50
Current: 40.620
sliders
Low
34
Averages
39.25
High
50
Evercore ISI
NULL
to
Outperform
maintain
$46 -> $61
AI Analysis
2026-05-12
Reason
Evercore ISI
Price Target
$46 -> $61
AI Analysis
2026-05-12
maintain
NULL
to
Outperform
Reason
Evercore ISI raised the firm's price target on Ziff Davis to $61 from $46 and keeps an Outperform rating on the shares.
RBC Capital
Rishi Jaluria
Outperform
maintain
$40 -> $48
2026-05-11
Reason
RBC Capital
Rishi Jaluria
Price Target
$40 -> $48
2026-05-11
maintain
Outperform
Reason
RBC Capital analyst Rishi Jaluria raised the firm's price target on Ziff Davis to $48 from $40 and keeps an Outperform rating on the shares. The company's Q1 results were generally solid, with revenue and adjusted EBITDA above consensus despite continued Tech and Shopping headwinds, the analyst tells investors in a research note. RBC adds that it remain encouraged by management's proactively pursuing strategic alternatives to unlock shareholder value.
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