Should I Buy YETI? YETI 2026 Analysis

Should You Buy Yeti Holdings Inc (YETI) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion

Hold

Latest Price

45.860

1 Day change

0.32%

52 Week Range

51.290

Analysis Updated At

2026/01/26

Based on the data provided, Yeti Holdings Inc. (YETI) is not a strong buy for a beginner investor seeking long-term growth at this time. While there are some positive catalysts like international sales growth and stabilization in drinkware, the declining gross margin, weak financial performance, and lack of strong trading signals suggest a hold strategy until clearer growth trends emerge.

Technical Analysis

The stock's technical indicators are mixed. The MACD is negatively expanding, indicating bearish momentum. RSI is neutral at 39.541, and moving averages are bullish (SMA_5 > SMA_20 > SMA_200). However, the stock is trading near its support level (S1: 47.738), which could limit downside risk in the short term.

Options Data

Bullish

Open Interest Put-Call Ratio

Bullish

Option Volume Put-Call Ratio

Technical Summary

Sell

Buy

Positive Catalysts

International sales grew by 14%, showing potential for global market expansion.
Analysts like KeyBanc are optimistic about stabilization in drinkware and cooler categories, projecting low-double-digit sales growth in
Moving averages are bullish, indicating potential upward momentum.

Neutral/Negative Catalysts

Gross margin declined from 58.2% to 55.9%, impacted by tariffs and product mix changes.
Hedge funds are aggressively selling, with a 1018.79% increase in selling activity over the last quarter.
Financial performance in Q3 2025 was weak, with net income dropping 30% YoY and EPS down 27.27%.

Financial Performance

In Q3 2025, revenue increased slightly by 1.95% YoY to $487.77M, but net income dropped significantly by 30% YoY to $39.4M. EPS also declined 27.27% YoY to 0.48, and gross margin fell to 55.87%, down 3.76% YoY. These metrics indicate challenges in profitability despite modest revenue growth.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analyst sentiment is mixed. KeyBanc upgraded YETI to Overweight with a $57 price target, citing stabilization and growth potential. Morgan Stanley raised its price target to $48 but maintained an Equal Weight rating, reflecting cautious optimism. Other firms like Canaccord and Stifel maintain Hold ratings with modest price target increases, signaling limited upside in the near term.

13 Analyst Rating

Wall Street analysts forecast YETI stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for YETI is 42.5 USD with a low forecast of 35 USD and a high forecast of 70 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

4 Buy

9 Hold

0 Sell

Moderate Buy

Current: 45.710

Low

Averages

42.5

High

Current: 45.710

Low

Averages

42.5

High

Goldman Sachs

Brooke Roach

Neutral

maintain

$36 -> $45

AI Analysis

2026-01-27

New

Reason

Goldman Sachs

Brooke Roach

Price Target

$36 -> $45

AI Analysis

2026-01-27

New

maintain

Neutral

Reason

Goldman Sachs analyst Brooke Roach raised the firm's price target on Yeti to $45 from $36 and keeps a Neutral rating on the shares. Goldman is constructive on Yeti's revenue growth opportunity into the first half of 2026, with sequentially stronger growth driven by drinkware stabilization, a healthy innovation pipeline, scaling momentum in the bags category, and recapture of about 300 basis points of tariff-related revenue growth headwinds in 2025, the analyst tells investors in a research note.

KeyBanc

Noah Zatzkin

Sector Weight

Overweight

upgrade

$57

2026-01-16

Reason

KeyBanc

Noah Zatzkin

Price Target

$57

2026-01-16

upgrade

Sector Weight

Overweight

Reason

KeyBanc analyst Noah Zatzkin upgraded Yeti to Overweight from Sector Weight with a $57 price target. The firm is incrementally positive on the shares heading into 2026. Yeti will see stabilization in the U.S. drinkware category, continued international growth, and cooler expansion in 2026, the analyst tells investors in a research note. KeyBanc says this will provide the company a runway toward low-double-digit sales growth.

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YETI Should I Buy

YETI Should I Buy

Should You Buy Yeti Holdings Inc (YETI) Today? Analysis, Price Targets, and 2026 Outlook.

Technical Analysis

Options Data

Technical Summary

Positive Catalysts

Neutral/Negative Catalysts

Financial Performance

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

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