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Despite some declines in RR&O revenue and paying advertising locations, Yelp's strategic focus on AI, partnerships like OpenAI, and cross-sell opportunities with Hatch show promising growth potential. The Q&A reveals optimism about AI-driven initiatives and revenue diversification, suggesting positive sentiment. The share repurchase plan and reduced SBC also support a positive outlook.
Net Revenue (2025) Net revenue increased by 4% year-over-year to $1.46 billion. The increase was driven by a focus on services and an accelerated pace of product innovation.
Net Income (2025) Net income grew by 10% year-over-year to $146 million, representing a 10% net income margin. This growth was attributed to strong profitability and disciplined expense management.
Diluted Earnings Per Share (2025) Diluted earnings per share increased by 19% year-over-year to $2.24. This was driven by profitability and a reduction in the fully diluted share count.
Adjusted EBITDA (2025) Adjusted EBITDA increased by 3% year-over-year to $369 million, representing a 25% adjusted EBITDA margin. This reflects the company's ability to deliver profitable growth.
RR&O Revenue (2025) Revenue from RR&O categories declined 6% year-over-year to $444 million. The decline was due to a challenging operating environment for these categories.
Advertising Revenue from Services (2025) Advertising revenue from services increased by 8% year-over-year to a record $948 million. This was driven by strong advertising demand and record revenue per location.
Request-A-Quote Projects (2025) Request-A-Quote projects increased approximately 15% year-over-year, excluding projects acquired through paid search. This growth was driven by improvements to the flow and increased adoption of Yelp Assistant.
Total Ad Clicks (2025) Total ad clicks decreased 7% year-over-year, primarily due to macro pressures and reduced spend on paid project acquisition compared to 2024.
Average Cost Per Click (2025) Average cost per click increased 10% year-over-year, reflecting growth in advertiser demand in services categories and fewer clicks overall.
Total Paying Advertising Locations (2025) Total paying advertising locations decreased 3% year-over-year, as softness in RR&O offset growth in services.
Other Revenue (2025) Other revenue accelerated significantly, up 17% year-over-year, driven by growth in transaction, subscription, and data licensing revenue.
App Unique Devices (2025) App unique devices were down 2% year-over-year, as consumers visited restaurants with reduced frequency.
Net Revenue (Q4 2025) Net revenue decreased by 1% year-over-year to $360 million. This was attributed to pressures in restaurants and retailers (RR&O) categories.
Net Income (Q4 2025) Net income decreased by 10% year-over-year to $38 million, representing a 10% margin. The decline was due to pressures in RR&O categories.
Adjusted EBITDA (Q4 2025) Adjusted EBITDA decreased by 15% year-over-year to $86 million, representing a 24% margin. This was attributed to pressures in RR&O categories.
Advertising Revenue from Services (Q4 2025) Advertising revenue from services increased by 3% year-over-year to $231 million. This growth was driven by performance in services categories.
RR&O Revenue (Q4 2025) RR&O revenue declined 12% year-over-year to $107 million. This was due to a decrease in RR&O locations.
Paying Advertising Locations (Q4 2025) Paying advertising locations declined 5% year-over-year to 496,000, driven by a decrease in RR&O locations and flat services locations.
New Products and Features: Introduced over 55 new products and features, many powered by AI, transforming consumer and business experiences.
AI Chatbot: Request-A-Quote project submissions through Yelp Assistant increased by over 400% year-over-year, representing 5% of all Request-A-Quote projects.
Yelp Host: Launched AI-powered call answering service for restaurants, answering over 190,000 calls and handling thousands of reservations.
Advertising Revenue: Advertising revenue from services categories increased by 8% year-over-year to a record $948 million.
Data Licensing: Strong demand for data licensing products, including a new agreement with OpenAI.
Operational Efficiency: Kept headcount flat year-over-year in 2025, demonstrating disciplined expense management.
Stock-Based Compensation: Reduced stock-based compensation expense as a percentage of revenue by 2 percentage points year-over-year.
AI Transformation: Focused on transforming Yelp with AI, including natural language search, AI-powered business highlights, and expanded Yelp Assistant.
Acquisition of Hatch: Acquired Hatch, an AI lead management platform, to support growth in lead management.
Partnerships: Expanded food ordering network through DoorDash partnership and integrated RepairPal's booking system into Yelp.
RR&O Revenue Decline: Revenue from restaurants, retailers, and other (RR&O) categories declined by 6% year-over-year in 2025 and 12% in Q4 2025, indicating ongoing challenges in these sectors.
Ad Clicks Decline: Total ad clicks decreased by 7% year-over-year in 2025, driven by macroeconomic pressures and reduced spending on paid project acquisition.
Paying Advertising Locations Decline: Total paying advertising locations decreased by 3% year-over-year in 2025 and 5% in Q4 2025, reflecting softness in RR&O categories and flat growth in services locations.
Macroeconomic Pressures: Macroeconomic conditions negatively impacted advertising demand and ad clicks, contributing to revenue challenges.
Increased Cost Per Click: Average cost per click increased by 10% year-over-year in 2025, which may deter advertisers and impact ad revenue growth.
App Unique Devices Decline: App unique devices were down 2% year-over-year in 2025, reflecting reduced consumer visits to restaurants and potentially impacting user engagement.
Stock-Based Compensation (SBC) Expense: While SBC expense as a percentage of revenue declined, it remains a focus area, with a target to reduce it further to below 6% of revenue by 2027.
AI Transformation Investment Risks: Significant investments in AI transformation, including the acquisition of Hatch and paid search initiatives, may increase expenses and pose execution risks.
RR&O Pressure in 2026: RR&O categories are expected to remain pressured in 2026, continuing to negatively impact advertising revenue.
AI Transformation: Yelp plans to increase investments in AI transformation in 2026, including expanding Yelp Assistant to function across categories and entry points, aiming to make local discovery and task completion seamless. The company also plans to roll out upgrades to Yelp Host, including the ability to take food orders over the phone.
Acquisition of Hatch: Yelp recently acquired Hatch, an AI lead management platform, and plans to focus on supporting its growth in 2026 as part of its broader strategy to enhance lead management.
AI Ecosystem Integration: Yelp aims to extend its reach in the AI ecosystem by leveraging its first-party data, including reviews, photos, and business listings, to power local discovery and actions. The company signed an agreement with OpenAI to support this initiative.
Revenue Projections for 2026: Yelp expects net revenue for the full year 2026 to be in the range of $1.455 billion to $1.475 billion. For Q1 2026, net revenue is projected to be between $350 million and $355 million.
Adjusted EBITDA Projections for 2026: Yelp anticipates adjusted EBITDA for the full year 2026 to be in the range of $310 million to $330 million. For Q1 2026, adjusted EBITDA is expected to be between $58 million and $63 million.
Expense Projections for 2026: Expenses are expected to increase in 2026, driven by investments in AI transformation, paid traffic acquisition, and Hatch operations. Seasonal expense increases are anticipated from Q4 2025 to Q1 2026 due to payroll taxes and benefits.
Share Repurchase Program: Through our commitment to share repurchases, we reduced our fully diluted share count, which includes outstanding stock options, RSUs and PRSUs from 86 million to 67 million, a 22% reduction between December 31, 2021, and December 31, 2025. In 2025, we repurchased $292 million worth of shares at an average purchase price of $33.29 per share, including $88.5 million worth of shares repurchased in the fourth quarter. As of December 31, 2025, we had $38.8 million remaining under our existing repurchase authorization. To support our ongoing repurchase plans in February 2026, our Board of Directors authorized an additional $500 million for share repurchases.
Despite some declines in RR&O revenue and paying advertising locations, Yelp's strategic focus on AI, partnerships like OpenAI, and cross-sell opportunities with Hatch show promising growth potential. The Q&A reveals optimism about AI-driven initiatives and revenue diversification, suggesting positive sentiment. The share repurchase plan and reduced SBC also support a positive outlook.
The earnings call reveals a mixed performance with record-high services revenue and strategic partnerships, such as with DoorDash, expected to drive future growth. Despite a slight EBITDA decline, disciplined expense management and reduced stock-based compensation are positives. The Q&A highlights strong demand for AI products and optimistic management sentiment. However, macroeconomic pressures and cautious advertising spend are concerns. Considering a market cap of approximately $2.5 billion, the stock is likely to react positively, within the 2% to 8% range, due to strategic growth initiatives and strong service revenue.
Yelp's earnings call presents a mixed outlook. Financial performance shows modest growth, with a 4% revenue increase and strong EBITDA. However, challenges like declining ad locations, increased expenses, and stagnant revenue growth raise concerns. Positive elements include AI advancements and share repurchases. The Q&A highlights macroeconomic pressures and uncertainty in the restaurant segment, which tempers optimism. Given these factors, the stock price is likely to remain stable, resulting in a neutral prediction, especially considering the company's mid-cap status.
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