22nd Century Reports Strong Sales Momentum for VLN Low Nicotine Cigarettes in U.S.
22nd Century announced continued early sales momentum for its VLN low nicotine cigarette products in the U.S. market. The company said, "In the fourth quarter of 2025, approximately 8,800 cartons of VLN low nicotine combustible cigarettes were distributed across approximately 1,700 new retail outlets nationwide. Initial sell-through data from participating retailers indicates encouraging early consumer adoption, with adult smokers now purchasing VLN products across all three brand presentations: 22nd Century VLN, Pinnacle VLN, and Smoker Friendly VLN. Smokers seeking greater control over nicotine intake are beginning to incorporate VLN products into their smoking journey, validating the Company's belief that a large, underserved segment of adult smokers is looking for meaningful alternatives. Expanding distribution across multiple classes of trade is central to unlocking this opportunity. By securing placement with large convenience store retailers, national and regional wholesalers, and independent chains, 22nd Century is broadening access, increasing visibility, and strengthening replenishment cycles. This diversified distribution strategy is designed to accelerate awareness, trial, and sustained adoption as retail points of distribution expand."
