WW News & Events

Playboy (PLBY) has named Phillip Picardi as chief brand officer and editor in chief as the publisher seeks to reestablish relevance in the modern era, Adweek's Mark Stenberg reports, citing Picardi. Most recently, he served as CBO at Weight Watchers (WW). "Our moment right now is both extremely prudish and extremely pornographic," Picardi told Adweek. "The idea that we need a publication that is able to explain sexuality as a cultural force, especially as our younger folks are facing a sex recession and loneliness epidemic-it felt like the right challenge."

WW International announced a strategic partnership with PVOLVE, the clinically validated workout method, designed to support longevity through strength, mobility, and stability training. "As the definition of weight health evolves, so does our approach," said Julie Rice, Chief Experience Officer of Weight Watchers. "This partnership with PVOLVE builds on our foundation by bringing more strength-forward movement into our ecosystem alongside nutrition, behavior change, coaching, and medical care - so our members can achieve more sustainable, long-term results."