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Whirlpool Corp (WHR) is not a strong buy for a beginner, long-term investor at this moment. The company's recent financial performance is weak, with declining revenue, net income, and EPS. Analysts have lowered price targets, and the stock lacks strong positive catalysts or proprietary trading signals. While technical indicators show some bullish trends, the overall sentiment and fundamentals do not support a buy recommendation.
The MACD is positive and contracting, suggesting weakening momentum. RSI is neutral at 47.669, and moving averages are bullish (SMA_5 > SMA_20 > SMA_200). Key support is at 80.031, and resistance is at 93.179. The stock is currently trading near its pivot point of 86.605.

Whirlpool has introduced innovative products like AI-enabled appliances and UV Clean technology, which could drive future growth if well-received by the market.
Weak Q4 financials with significant declines in revenue (-0.92% YoY), net income (-127.55% YoY), and EPS (-126.98% YoY). Analysts have consistently lowered price targets, citing profit shortfalls and a slower recovery. Options data indicates bearish sentiment.
In Q4 2025, revenue dropped to $4.098 billion (-0.92% YoY), net income fell to $108 million (-127.55% YoY), and EPS declined to 1.91 (-126.98% YoY). Gross margin also decreased to 13.88% (-13.52% YoY), highlighting significant financial underperformance.
Analysts have lowered price targets recently: JPMorgan reduced the target to $76 from $78, and Stifel lowered it to $75 from $82. Ratings remain Neutral or Hold, reflecting cautious sentiment.