Should I Buy WHR? WHR 2026 Analysis

Should You Buy Whirlpool Corp (WHR) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion

Hold

Latest Price

76.960

1 Day change

-4.83%

52 Week Range

113.000

Analysis Updated At

2026/01/26

Whirlpool Corp (WHR) is not a strong buy at the moment for a beginner investor with a long-term strategy and $50,000-$100,000 available for investment. The company's financial performance is weakening, analysts have lowered price targets with underperform ratings, and there are no strong technical or proprietary trading signals to suggest an immediate entry point. While the company has positive recognition in the industry, this does not outweigh the negative financial and sentiment trends.

Technical Analysis

The MACD is positive but contracting, RSI is neutral at 53.124, and moving averages are converging, indicating no clear trend. The stock is trading near its pivot point of 85.615, with resistance at 89.221 and support at 82.009. These indicators suggest a lack of strong momentum in either direction.

Options Data

Bullish

Open Interest Put-Call Ratio

Bearish

Option Volume Put-Call Ratio

The put-call ratios indicate a slightly bearish sentiment, with higher put volume compared to call volume. Implied volatility is at 43.3%, with an IV percentile of 72.4, suggesting elevated uncertainty.

Technical Summary

Sell

Buy

Positive Catalysts

The company has been recognized for the 16th consecutive year as one of Fortune's 'World's Most Admired Companies,' which highlights its strong industry reputation and leadership.

Neutral/Negative Catalysts

Hedge funds and insiders show no significant trading activity, and there is no recent congress trading data. Financial performance shows declining net income, EPS, and gross margin.

Financial Performance

In Q3 2025, revenue increased by 1% YoY to $4.033 billion, but net income dropped by 33.03% YoY to $73 million. EPS fell by 34.52% YoY to $1.29, and gross margin declined to 14.55%, down 8.66% YoY. These figures indicate significant pressure on profitability.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts are bearish on WHR. BofA, RBC Capital, and Stifel have all lowered price targets, with BofA and RBC maintaining underperform ratings and Stifel maintaining a hold rating. Analysts cite weak Q3 earnings, margin pressures, and a challenging outlook as reasons for their downgrades.

4 Analyst Rating

Wall Street analysts forecast WHR stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for WHR is 64.5 USD with a low forecast of 51 USD and a high forecast of 78 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

0 Buy

2 Hold

2 Sell

Moderate Sell

Current: 80.870

Low

Averages

64.5

High

Current: 80.870

Low

Averages

64.5

High

BofA

Underperform

downgrade

$70 -> $60

AI Analysis

2025-10-29

Reason

BofA

Price Target

$70 -> $60

AI Analysis

2025-10-29

downgrade

Underperform

Reason

BofA lowered the firm's price target on Whirlpool to $60 from $70 and keeps an Underperform rating on the shares after the company reported Q3 adjusted EBIT of $180M and cut 2025 adjusted EBIT guidance to about $800M from $900M and free cash flow guidance to about $200M from $400M. Following the Q3 report, the firm lowers its 2025 and 2026 EBITDA forecasts by 8% and 6%, respectively, to reflect a weaker gross margin outlook.

RBC Capital

Underperform

downgrade

$63 -> $51

2025-10-29

Reason

RBC Capital

Price Target

$63 -> $51

2025-10-29

downgrade

Underperform

Reason

RBC Capital lowered the firm's price target on Whirlpool to $51 from $63 and keeps an Underperform rating on the shares after its "weak" Q3 operating earnings and Q4 guide. The company saw more resilient volumes, but this came at the cost of margin, with the net impact driving RBC's estimates lower, the analyst tells investors in a research note. RBC is cutting its FY26 EPS view to $6.20 from $7.40.

Unlock Full Analyst Thesis， Get the complete breakdown of rating reason for WHR

Unlock Now

WHR Should I Buy

WHR Should I Buy

Should You Buy Whirlpool Corp (WHR) Today? Analysis, Price Targets, and 2026 Outlook.

Technical Analysis

Options Data

Technical Summary

Positive Catalysts

Neutral/Negative Catalysts

Financial Performance

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

People Also Watch