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VAC Should I Buy

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Intellectia

Should You Buy Marriott Vacations Worldwide Corp (VAC) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Buy
Latest Price
97.970
1 Day change
4.27%
52 Week Range
100.020
Analysis Updated At
2026/06/19
Should I buy Analysis is updated weekly. For real time "Should I Buy" analysis, please sign up to get free answers.

Marriott Vacations Worldwide Corp (VAC) is a good buy for a beginner investor with a long-term horizon and $50,000-$100,000 available for investment. The stock demonstrates bullish technical indicators, insider buying activity, and positive analyst upgrades, which align with a constructive long-term outlook. Despite no recent AI Stock Picker or SwingMax signals, the overall sentiment and data support a buy decision.

Technical Analysis

The MACD histogram is positive and expanding (0.497), indicating bullish momentum. The RSI_6 at 79.215 is in the neutral zone, and the moving averages (SMA_5 > SMA_20 > SMA_200) are bullish. The stock is trading near its resistance level (R1: 98.14) but has room to grow towards R2: 101.3.

Options Data

Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
3
Buy
10

Positive Catalysts

  • Insider buying activity has surged by 14,916.31% over the last month.

  • Goldman Sachs double upgraded the stock to Buy with a price target of $100, citing strong execution-driven earnings growth and favorable travel demand trends.

  • Bullish technical indicators support upward momentum.

Neutral/Negative Catalysts

  • No recent news or event-driven catalysts.

  • Mixed analyst ratings, with Morgan Stanley maintaining an Underweight rating and a low price target of $51.

Financial Performance

No financial data provided for analysis.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Goldman Sachs upgraded the stock to Buy with a price target of $100, citing strong execution-driven earnings growth. Mizuho and Barclays also raised their price targets to $103 and $94, respectively, with positive outlooks. However, Morgan Stanley remains bearish with an Underweight rating and a $51 price target.

Wall Street analysts forecast VAC stock price to fall
9 Analyst Rating
Wall Street analysts forecast VAC stock price to fall
4 Buy
3 Hold
2 Sell
Hold
Current: 93.960
sliders
Low
37
Averages
57.24
High
70
Current: 93.960
sliders
Low
37
Averages
57.24
High
70
Goldman Sachs
Sell
to
Buy
upgrade
$70 -> $100
AI Analysis
2026-06-01
Reason
Goldman Sachs
Price Target
$70 -> $100
AI Analysis
2026-06-01
upgrade
Sell
to
Buy
Reason
Goldman Sachs double upgraded Marriott Vacations to Buy from Sell with a price target of $100, up from $70. The firm says Marriott Vacations is one of the \"more compelling self-help stories\" in the global leisure and lifestyle sector, with \"meaningful execution driven earnings upside.\" Goldman is taking a more constructive view on the timeshare sector citing opportunity for execution-driven earnings growth and self-help initiatives. This is on top of a broader backdrop for strong travel demand, particularly within the U.S., the analyst tells investors in a research note.
Morgan Stanley
Stephen Grambling
Underweight
maintain
$50 -> $51
2026-05-12
Reason
Morgan Stanley
Stephen Grambling
Price Target
$50 -> $51
2026-05-12
maintain
Underweight
Reason
Morgan Stanley analyst Stephen Grambling raised the firm's price target on Marriott Vacations to $51 from $50 and keeps an Underweight rating on the shares.
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