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VAC Should I Buy

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Intellectia

Should You Buy Marriott Vacations Worldwide Corp (VAC) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
67.900
1 Day change
-4.49%
52 Week Range
86.330
Analysis Updated At
2026/03/20
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Marriott Vacations Worldwide Corp (VAC) is not a strong buy for a beginner, long-term investor at this time. The company's financial performance has been poor, with significant declines in revenue, net income, and EPS. While there are some positive catalysts, such as insider buying and potential turnaround under new management, the negative catalysts, including revenue misses, legal investigations, and weak market sentiment, outweigh the positives. The technical indicators and options data suggest a neutral to slightly bearish sentiment in the short term. For a long-term investor, it would be prudent to wait for clearer signs of recovery before investing.

Technical Analysis

The MACD is positive and expanding, indicating bullish momentum. However, RSI is neutral at 67.622, and moving averages are converging, suggesting no clear trend. Key resistance levels are at R1: 70.934 and R2: 72.645, while support levels are at S1: 65.395 and S2: 63.684. The stock is currently trading near resistance levels in the pre-market, with a slight decline of -0.82%.

Options Data

Bearish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
5
Buy
7

Positive Catalysts

  • Insider buying has increased significantly by 14916.31% in the last month.

  • Analysts from firms like Mizuho, Jefferies, and Truist have upgraded the stock, citing the potential for a turnaround under new management.

  • The stock is trading at a discount to peers, which may present a compelling risk/reward opportunity if the turnaround is successful.

Neutral/Negative Catalysts

  • Poor financial performance in Q4 2025, with revenue down -2.73% YoY, net income down -962.00% YoY, and EPS down -1051.15% YoY.

  • Legal investigation by The Schall Law Firm for potentially misleading statements.

  • Negative sentiment from analysts like Citizens and Morgan Stanley, citing organizational dysfunction and downward revisions to estimates.

  • Stock trend analysis predicts a 60% chance of further declines in the short term (-0.44% next day, -1.45% next week, -7.84% next month).

Financial Performance

In Q4 2025, Marriott Vacations reported a revenue drop to $856 million (-2.73% YoY), net income of -$431 million (-962.00% YoY), and EPS of -12.46 (-1051.15% YoY). Gross margin improved slightly to 71.61% (+0.99% YoY), but overall financials indicate significant challenges.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analyst sentiment is mixed. Positive upgrades from Mizuho, Jefferies, and Truist highlight potential for a turnaround under new management, with price targets ranging from $97 to $105. However, Citizens downgraded the stock to Market Perform, citing organizational dysfunction, and Morgan Stanley downgraded it to Underweight with a price target of $52, citing concerns about the broader sector and the company's performance.

Wall Street analysts forecast VAC stock price to fall
9 Analyst Rating
Wall Street analysts forecast VAC stock price to fall
4 Buy
3 Hold
2 Sell
Hold
Current: 71.090
sliders
Low
37
Averages
57.24
High
70
Current: 71.090
sliders
Low
37
Averages
57.24
High
70
Citizens
Aaron Hecht
Outperform -> Market Perform
downgrade
AI Analysis
2026-03-09
Reason
Citizens
Aaron Hecht
Price Target
AI Analysis
2026-03-09
downgrade
Outperform -> Market Perform
Reason
Citizens analyst Aaron Hecht downgraded Marriott Vacations to Market Perform from Outperform without a price target following the Q4 report. The company's turnaround pitch to investors has not changed under the CEO, the analyst tells investors in a research note. The firm believes Marriott Vacations' board should have explored some strategic alternatives given the stock was down 60% over the three-year tenure of the prior CEO. "We have no idea how much dysfunction remains within the organization today," contends Citizens.
Mizuho
Neutral -> Outperform
upgrade
$58 -> $104
2026-03-05
Reason
Mizuho
Price Target
$58 -> $104
2026-03-05
upgrade
Neutral -> Outperform
Reason
Mizuho upgraded Marriott Vacations to Outperform from Neutral with a price target of $104, up from $58. The company's new CEO, Matthew Avril, has brought its sales force disruption under control, the analyst tells investors in a research note. The firm believes Marriott Vacations is leveraging events and experiences to drive owner upgrades, which could be an underappreciated "major catalyst" for the shares. With the stock trading at a discount to peers, Marriott Vacations' risk/reward is compelling, contends Mizuho.
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