Should I Buy UA? UA 2026 Analysis

Should You Buy Under Armour Inc (UA) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion

Hold

Latest Price

5.930

1 Day change

-0.84%

52 Week Range

7.850

Analysis Updated At

2026/01/26

Under Armour Inc. (UA) is not a strong buy at the moment for a beginner investor with a long-term strategy. The stock shows mixed signals, with technical indicators suggesting overbought conditions and weak financial performance in the latest quarter. While analysts see potential for a turnaround, the lack of immediate positive catalysts and poor recent financials make it prudent to hold off on investing right now.

Technical Analysis

The stock's MACD is positive and expanding, indicating bullish momentum. Moving averages are bullish (SMA_5 > SMA_20 > SMA_200), but the RSI of 83.758 suggests the stock is overbought. The pre-market price is $6.16, down -0.81%, and the stock is nearing resistance levels (R1: 6.227). Short-term stock trend analysis predicts a potential decline of -3.79% in the next day and -0.97% in the next week.

Options Data

Bullish

Open Interest Put-Call Ratio

Bullish

Option Volume Put-Call Ratio

Technical Summary

Sell

Buy

Positive Catalysts

UBS sees Under Armour as a turnaround stock with potential 25% annual earnings growth over the next five years, driven by improving North America sales growth. Analysts believe the brand is undervalued and has room for valuation improvement.

Neutral/Negative Catalysts

The company's Q2 2026 financials show a decline in revenue (-4.69% YoY), net income (-111.04% YoY), and EPS (-110.26% YoY). Gross margin also dropped by -4.96% YoY. Additionally, there are no recent news catalysts or significant insider/hedge fund activity to support a bullish case.

Financial Performance

In Q2 2026, Under Armour's revenue dropped to $1.33 billion (-4.69% YoY), net income fell to -$18.81 million (-111.04% YoY), and EPS declined to -$0.04 (-110.26% YoY). Gross margin also decreased to 47.29% (-4.96% YoY), indicating a challenging financial environment.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts have mixed views. UBS maintains a Buy rating with an $8 price target, citing undervaluation and potential for 25% annual earnings growth. Baird maintains a Neutral rating with a $7 price target, reflecting cautious optimism.

Analyst Rating

Wall Street analysts forecast UA stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for UA is 0 USD with a low forecast of 0 USD and a high forecast of 0 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

Buy

Hold

Sell

Current: 5.980

Low

Averages

High

Current: 5.980

Low

Averages

High

Baird

Neutral

maintain

AI Analysis

2026-01-07

Reason

Baird

Price Target

AI Analysis

2026-01-07

maintain

Neutral

Reason

Baird designated Under Armour as a Fresh Pick and maintains its Neutral rating and $7 price target.

UBS

Jay Sole

Buy

maintain

2026-01-02

Reason

UBS

Jay Sole

Price Target

2026-01-02

maintain

Buy

Reason

UBS analyst Jay Sole says the firm's annual global athletic wear survey reinforces its conviction that Under Armour remains one of the world's best known and liked athletic wear brands. Investors are "materially" undervaluing the Under Armour brand name, the analyst tells investors in a research note. UBS views the company as "turnaround stock" and believes it will achieve a 25% annual earnings growth over the next five years. This growth will positively surprise the market, contends the firm. It thinks improving North America sales growth will boost the stock's valuation. UBS keeps a Buy rating on Under Armour with an $8 price target.

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UA Should I Buy

UA Should I Buy

Should You Buy Under Armour Inc (UA) Today? Analysis, Price Targets, and 2026 Outlook.

Technical Analysis

Options Data

Technical Summary

Positive Catalysts

Neutral/Negative Catalysts

Financial Performance

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

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