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UA Should I Buy

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Intellectia

Should You Buy Under Armour Inc (UA) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
4.960
1 Day change
-0.60%
52 Week Range
7.910
Analysis Updated At
2026/04/24
Should I buy Analysis is updated weekly. For real time "Should I Buy" analysis, please sign up to get free answers.
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Under Armour Inc is not a strong buy at the moment for a beginner investor with a long-term strategy. The company's financial performance is weak, with declining revenue and significant losses. While technical indicators show some bullish trends, the lack of positive catalysts and weak sentiment from options and trading trends do not support a strong buy decision. It is better to hold off until there are clearer signs of recovery or positive momentum.

Technical Analysis

The technical indicators show mixed signals. The MACD is above 0 but positively contracting, indicating weakening momentum. RSI is neutral at 51.517, and moving averages are bullish (SMA_5 > SMA_20 > SMA_200). Key support and resistance levels are Pivot: 6.214, R1: 6.539, S1: 5.889, R2: 6.739, S2: 5.689. However, the pre-market price of 6.05 is below the pivot, suggesting potential downside risk.

Options Data

Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

The low put-call ratios indicate a bullish sentiment in the options market, but the overall volume is relatively low, limiting the reliability of this data.

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
11
Buy
4

Positive Catalysts

  • The upcoming earnings release and conference call on May 12, 2026, could provide insights into the company's future direction. The bullish moving averages also indicate some technical strength.

Neutral/Negative Catalysts

  • Weak financial performance in the latest quarter with declining revenue (-5.23% YoY) and massive net income losses (-35013.05% YoY). Gross margin also dropped significantly (-6.44% YoY). Additionally, there is no significant insider or hedge fund activity, and no recent congress trading data.

Financial Performance

In Q3 2026, Under Armour reported a revenue drop to $1.33 billion (-5.23% YoY) and a net income loss of -$430.83 million (-35013.05% YoY). EPS remained negative at -1.01, and gross margin declined to 44.42% (-6.44% YoY). The financials indicate significant struggles in profitability and growth.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

No recent analyst rating or price target changes are provided. Wall Street sentiment appears neutral with no strong positive or negative outlooks.

Wall Street analysts forecast UA stock price to rise
Analyst Rating
0
Wall Street analysts forecast UA stock price to rise
Buy
Hold
Sell
0
Current: 4.960
sliders
Low
0
Averages
0
High
0
0
Current: 4.960
sliders
Low
0
Averages
0
High
0
Baird
Jonathan Komp
Neutral
downgrade
$8
AI Analysis
2026-05-13
New
Reason
Baird
Jonathan Komp
Price Target
$8
AI Analysis
2026-05-13
New
downgrade
Neutral
Reason
Baird analyst Jonathan Komp lowered the firm's price target on Under Armour to $5.50 from $8 and keeps a Neutral rating on the shares. The firm updated its model following Q4 results where it apppears tariff refunds will carry 2027 earnings while the company continues to stabilize its business.
Baird
Neutral
maintain
$7
2026-01-07
Reason
Baird
Price Target
$7
2026-01-07
maintain
Neutral
Reason
Baird designated Under Armour as a Fresh Pick and maintains its Neutral rating and $7 price target.
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