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UA Should I Buy

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Intellectia

Should You Buy Under Armour Inc (UA) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
6.270
1 Day change
-0.32%
52 Week Range
7.910
Analysis Updated At
2026/03/13
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Under Armour Inc is not a strong buy at the moment for a beginner investor with a long-term strategy. The stock shows mixed signals, with weak financial performance and no significant positive catalysts. While analysts see potential long-term growth, the current technical indicators and financials suggest waiting for a clearer entry point.

Technical Analysis

The MACD histogram is negative (-0.155), indicating bearish momentum, though it is contracting. RSI is at 30.292, which is neutral but close to being oversold. Moving averages are converging, and the stock is trading near its support level (S1: 6.046). There is no clear bullish signal from technical indicators.

Options Data

Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
6
Buy
4

Positive Catalysts

  • UBS maintains a Buy rating with an $8 price target, citing Under Armour as a turnaround stock with potential 25% annual earnings growth over the next five years. Improving North America sales growth is expected to boost valuation.

Neutral/Negative Catalysts

  • Revenue dropped by -5.23% YoY in Q3 2026, and net income plummeted by -35013.05% YoY. Gross margin also declined by -6.44% YoY. No recent news or significant insider or hedge fund trading activity. Technical indicators do not show strong bullish momentum.

Financial Performance

In Q3 2026, revenue declined to $1.33 billion (-5.23% YoY), and net income fell drastically to -$430.83 million (-35013.05% YoY). EPS remained flat at -1.01 YoY, and gross margin dropped to 44.42% (-6.44% YoY). The financials indicate a struggling performance.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts are mixed. UBS rates the stock as a Buy with an $8 price target, citing undervaluation and long-term growth potential. Baird maintains a Neutral rating with a $7 price target, reflecting cautious optimism.

Wall Street analysts forecast UA stock price to rise
Analyst Rating
0
Wall Street analysts forecast UA stock price to rise
Buy
Hold
Sell
0
Current: 6.290
sliders
Low
0
Averages
0
High
0
0
Current: 6.290
sliders
Low
0
Averages
0
High
0
Baird
Neutral
maintain
$7
AI Analysis
2026-01-07
Reason
Baird
Price Target
$7
AI Analysis
2026-01-07
maintain
Neutral
Reason
Baird designated Under Armour as a Fresh Pick and maintains its Neutral rating and $7 price target.
UBS
Jay Sole
Buy
maintain
$8
2026-01-02
Reason
UBS
Jay Sole
Price Target
$8
2026-01-02
maintain
Buy
Reason
UBS analyst Jay Sole says the firm's annual global athletic wear survey reinforces its conviction that Under Armour remains one of the world's best known and liked athletic wear brands. Investors are "materially" undervaluing the Under Armour brand name, the analyst tells investors in a research note. UBS views the company as "turnaround stock" and believes it will achieve a 25% annual earnings growth over the next five years. This growth will positively surprise the market, contends the firm. It thinks improving North America sales growth will boost the stock's valuation. UBS keeps a Buy rating on Under Armour with an $8 price target.
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