Should I Buy TZOO? TZOO 2026 Analysis

Should You Buy Travelzoo (TZOO) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion

Hold

Latest Price

5.920

1 Day change

2.07%

52 Week Range

24.850

Analysis Updated At

2026/01/26

Travelzoo is not a good buy at the moment for a beginner, long-term investor. The company's financial performance has been weak, with significant declines in net income and EPS. Insider selling has increased substantially, indicating a lack of confidence from within the company. Additionally, technical indicators show a bearish trend, and there are no strong proprietary trading signals to suggest immediate upside potential. While the company has introduced new travel offers and maintains a positive long-term growth outlook from analysts, the current risks outweigh the potential rewards for this investor profile.

Technical Analysis

The technical indicators for TZOO suggest a bearish trend. The MACD is below zero and negatively contracting, RSI is neutral at 29.475, and moving averages are bearish (SMA_200 > SMA_20 > SMA_5). The stock is trading near its key support level of 5.806, with resistance at 6.224. Overall, the technical setup does not indicate a strong buying opportunity.

Options Data

Bullish

Open Interest Put-Call Ratio

Bullish

Option Volume Put-Call Ratio

Technical Summary

Sell

Buy

Positive Catalysts

Travelzoo has launched several new travel offers, including exclusive deals for members in Canada, the U.S., and the UK. These initiatives could enhance member engagement and drive subscriber growth, which analysts expect to contribute to strong growth in 2026.

Neutral/Negative Catalysts

Insider selling has increased by 319.97% over the last month, indicating potential concerns from within the company. Financial performance in Q3 2025 was weak, with net income and EPS dropping significantly. Analysts have lowered price targets due to softer-than-expected results and concerns about elevated sales and marketing expenses impacting profitability in 2025.

Financial Performance

In Q3 2025, Travelzoo's revenue increased by 10.45% YoY to $22.198 million. However, net income dropped by 95.29% YoY to $150,000, and EPS fell by 96.15% YoY to $0.01. Gross margin also declined by 8.80% YoY to 79.64%. The financials indicate significant profitability challenges despite revenue growth.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts have lowered their price targets for Travelzoo following weaker-than-expected Q3 results. Ascendiant reduced its target to $23 from $26 but maintains a Buy rating, citing expected strong growth in 2026. Noble Capital lowered its target to $21 from $26, maintaining an Outperform rating. Barrington reduced its target to $13 from $17, also maintaining an Outperform rating but highlighting concerns about profitability in 2025.

2 Analyst Rating

Wall Street analysts forecast TZOO stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for TZOO is 19.5 USD with a low forecast of 13 USD and a high forecast of 26 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

2 Buy

0 Hold

0 Sell

Moderate Buy

Current: 5.800

Low

Averages

19.5

High

Current: 5.800

Low

Averages

19.5

High

Ascendiant

Buy

downgrade

$26 -> $23

AI Analysis

2025-11-19

Reason

Ascendiant

Price Target

$26 -> $23

AI Analysis

2025-11-19

downgrade

Buy

Reason

Ascendiant lowered the firm's price target on Travelzoo to $23 from $26 and keeps a Buy rating on the shares. The firm reduced the company's estimates for 2025 post the Q3 report but still expects strong growth in 2026. Travelzoo's subscriber growth should drive a strong 2026, the analyst tells investors in a research note.

Noble Capital

Outperform

NULL

downgrade

$26 -> $21

2025-10-29

Reason

Noble Capital

Price Target

$26 -> $21

2025-10-29

downgrade

Outperform

NULL

Reason

Noble Capital lowered the firm's price target on Travelzoo to $21 from $26 and keeps an Outperform rating on the shares to reflect a downwardly revised 2026 forecast after the company reported softer than expected Q3 results.

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TZOO Should I Buy

TZOO Should I Buy

Should You Buy Travelzoo (TZOO) Today? Analysis, Price Targets, and 2026 Outlook.

Technical Analysis

Options Data

Technical Summary

Positive Catalysts

Neutral/Negative Catalysts

Financial Performance

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

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