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The earnings call highlights several negative factors: declining sales in key regions, revenue volatility, and challenges with legacy business and cost structure. Despite some positive developments in CTV and cross-sell, the Q&A section reveals management's cautious stance and avoidance of specific future guidance, which may concern investors. The overall sentiment, coupled with the loss of major clients and structural traffic declines, suggests a negative stock price reaction in the short term.
Revenue in Q3 $319 million, reflecting an increase of 42% year-over-year on an as-reported basis, driven primarily by the impact of the acquisition. On a pro forma basis, there was a year-over-year decline of 15% in Q3 due to lower sales in key regions (U.S., U.K., and France) and declining page views on partner sites.
Connected TV (CTV) Revenue Grew approximately 40% year-over-year in Q3 and is projected to reach $100 million for the year. Growth is attributed to the expansion of CTV home screen campaigns and partnerships with major CTV players.
Ex-TAC Gross Profit in Q3 $131 million, an increase of 119% year-over-year on an as-reported basis. Growth outpaced revenue growth due to a favorable change in revenue mix from the acquisition and RPM improvements.
Adjusted EBITDA in Q3 $19 million, reflecting challenges in top-line volatility and operational changes. However, cost synergies from the acquisition contributed positively.
Adjusted Free Cash Flow Year-to-Date $3 million, with a use of cash of $24 million in Q3 due to a $32 million semiannual interest payment. Focus remains on improving cost structure and generating positive cash flow.
Connected TV (CTV) Growth: CTV business grew approximately 40% year-over-year in Q3 and is expected to hit $100 million by year-end. Key pillars include innovative CTV placements, proprietary formats, and cross-screen activations. Over 2,500 home screen campaigns executed, with partnerships expanded to include TCL and Google TV, alongside existing relationships with LG, Samsung, and Hisense.
AI and Algorithmic Advancements: Integration of data science teams and adoption of large language foundational models have improved conversion rates, click-through rates, and campaign pacing. These advancements are expected to drive significant performance improvements in 2026.
Geographic Expansion and Partnerships: Expanded partnerships with major CTV players like TCL and Google TV, providing access to over 500 million addressable TVs globally. Retail media innovation continues to advance, offering enterprise brands simplified access to multiple retail media networks.
Leadership Restructuring: Restructured regional leadership and improved sales team coverage and processes, yielding early improvements in key indicators.
Cost Optimization: Identified efficiencies to improve financial profile, aiming for $35 million annualized adjusted EBITDA benefit starting Q4.
Merger Integration and Synergies: Progress made on integration and synergy realization, with $14 million in Q3 cost synergies and a $60 million annual run rate target for 2026.
Strategic Focus Areas: Focus on connected TV growth, deepened relationships with agencies and brands, expansion of performance campaigns, AI advancements, and profitability in direct response business.
Merger Integration Challenges: The integration of two scaled organizations has been complex, leading to operational difficulties and challenges in achieving synergies.
Dynamic Ecosystem and Competition: Shifting traffic patterns across the open Internet and increasing competition on the demand side are creating challenges.
Macro Volatility: Economic uncertainties in certain geographies and verticals, along with shorter planning cycles, are affecting business pacing.
Declining Page Views: Lower page views on premium publishers and volatility in programmatic supply are negatively impacting revenue.
Operational Changes in Key Regions: The U.S., U.K., and France, which represent about 50% of revenue, are experiencing lower sales rates, creating headwinds.
Legacy Business Challenges: Strategic decisions to deemphasize certain components of the legacy Outbrain business, such as DSP and DIY platforms, have led to larger-than-expected revenue declines.
Short-Term Revenue Volatility: Volatility in top-line revenue is expected to continue in the short term, impacting financial performance.
Cost Structure and Efficiency: Efforts to improve cost structure and efficiencies are ongoing, but the timeline for realizing benefits is longer than anticipated.
Connected TV (CTV) Growth: CTV business is expected to hit the $100 million mark by the end of 2025, with continued growth of approximately 40% year-over-year. The company plans to expand its CTV home screen product and cross-screen activations, leveraging partnerships with major CTV players like TCL, Google TV, LG, Samsung, and Hisense.
AI and Algorithmic Advancements: The company is accelerating its AI and algorithmic capabilities, including the adoption of large language foundational models for advertising. These advancements are expected to drive significant performance improvements across the advertising lifecycle, with a promising trajectory for 2026.
Operational Efficiency and Cost Optimization: Plans to refine organizational structure and processes to enhance agility and accountability, alongside identifying efficiencies to improve financial profile and long-term cost structure. These measures aim to deliver meaningful incremental EBITDA and positive cash flow.
2026 Growth and Profitability Strategy: The strategy will focus on five key pillars: CTV growth, deepened strategic relationships with agencies and enterprise brands, expansion of performance campaigns with enterprise clients, algorithmic and AI advancements, and enhanced profitability in the direct response business.
Q4 2025 Guidance: Ex-TAC gross profit is expected to range between $142 million and $152 million, with adjusted EBITDA projected between $26 million and $36 million.
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