STGW News & Events

Sport Beach and Boardroom, Kevin Durant and Rich Kleiman's media brand, announced a strategic partnership. Following a successful collaboration at the U.S. Open, the partnership will make its official debut in Cannes with a VIP Boardroom space at Sport Beach during the week of the Festival. Leveraging Sport Beach's audience of elite athletes and marketing executives, Boardroom will bring its Boardroom Brunch to Sport Beach, along with hosting an always-on premium space for networking and meetings for VIP attendees. Sport Beach was launched in 2022 at the Cannes Lions Festival of Creativity by Stagwell

SPORT BEACH announced the formation of its Brand Advisory Board featuring executive leaders from Fortune 500 brands. 2026 Board Member: TJ Adeshola, Operating Partner, Arctos Partners; Kristyn Cook, Chief Agency, Sales & Marketing Officer, State Farm; Tim Ellis, Chief Marketing Officer, National Football League; Dan Gardner, Co-Founder and Executive Chairman, Code and Theory; Damaune Journey, Global Chief Growth Officer, 72andSunny; Mark Kirkham, Chief Marketing Officer, PepsiCo Beverages US; Karen Kovacs, President, Advertising and Partnerships, NBCUniversal; Laurie Lam, Chief Brand Officer, e.l.f. Cosmetics; Ryan Linder, EVP, Global Chief Marketing Officer, Stagwell; Kenny Mitchell, Chief Marketing Officer, Levi Strauss & Co; Jason Port, Senior Advisor, RedBird Capital; Taylor Rooks, 2x Emmy-Nom'd Sports Broadcaster & Journalist, Host of NBA on Prime; Rachel Thornton, Chief Marketing Officer, Adobe Enterprise.

Stagwell (STGW) announced the appointment of Nicole Souza as Chief Growth Officer, North America. In this role, Souza will lead growth across North America, focused on scaling Stagwell's enterprise momentum, shaping and winning high-value opportunities, connecting capabilities across the network, and expanding them into long-term client partnerships. Souza joins from Publicis Groupe (PUBGY), where she served as Chief Marketing Officer for its creative division.

Stagwell appointed Lena Petersen to the role of Chief Brand and Communications Officer. Petersen will lead Stagwell's Brand and Communications team, driving the global network's brand identity, amplifying executive visibility, shaping next-level internal and external communications, and more. She will report directly to Mark Penn, Chairman and CEO of Stagwell. Most recently, she held senior leadership roles at Sugar23 and MediaLink, a UTA Company, where she advised top brands and executives on growth strategy, brand transformation, and cultural relevance. Petersen will succeed Beth Sidhu, who is transitioning to the role of CEO at SPORT BEACH-the global platform advancing business at the intersection of sport and culture.