Should I Buy SPHR? SPHR 2026 Analysis

Should You Buy Sphere Entertainment Co (SPHR) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion

Buy

Latest Price

96.350

1 Day change

2.16%

52 Week Range

101.890

Analysis Updated At

2026/01/26

Sphere Entertainment Co. (SPHR) is a good buy for a beginner investor with a long-term horizon and $50,000-$100,000 available for investment. The company's strong analyst upgrades, expansion plans, and improving operational narrative outweigh the short-term financial challenges. The pre-market price of $96.45 is below several analysts' price targets, indicating potential upside.

Technical Analysis

The stock's technical indicators are mixed. The MACD is negative and expanding, signaling bearish momentum, but the RSI is neutral at 52.928. The moving averages are bullish (SMA_5 > SMA_20 > SMA_200), and the stock is trading near its pivot level of $96.284, with resistance at $100.536 and support at $92.032.

Options Data

Bullish

Open Interest Put-Call Ratio

Bullish

Option Volume Put-Call Ratio

Technical Summary

Sell

Buy

Positive Catalysts

Analyst upgrades with price targets ranging from $98 to $136, citing strong momentum and expansion plans.
Announcement of a $200 million investment in a new venue at National Harbor, expected to drive economic growth and job creation.
Secular growth in live entertainment and immersive experiences, with Sphere positioned as a leader in this space.

Neutral/Negative Catalysts

Recent financial performance shows a YoY revenue decline of -18.30% and negative EPS of -2.
Concerns about valuation after a strong rally in 2025, as highlighted by Seaport Research's downgrade.
Potential seasonality and show decay risks for the Wizard of Oz residency.

Financial Performance

In Q3 2025, Sphere Entertainment reported a revenue decline of -18.30% YoY to $262.5M. However, net income improved significantly by 114.22% YoY to -$101.2M, and gross margin increased to 15.78%, up 469.68% YoY. EPS dropped slightly by -5.08% YoY to -2.8.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts are overwhelmingly positive on SPHR, with multiple upgrades and price target increases. Recent upgrades include BTIG ($110), Guggenheim ($136), Seaport Research ($106), and Morgan Stanley ($105). Analysts cite strong momentum, portfolio expansion, and secular growth in live entertainment as key drivers.

12 Analyst Rating

Wall Street analysts forecast SPHR stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for SPHR is 91.8 USD with a low forecast of 45 USD and a high forecast of 106 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

7 Buy

4 Hold

1 Sell

Moderate Buy

Current: 94.310

Low

Averages

91.8

High

106

Current: 94.310

Low

Averages

91.8

High

106

BTIG

Neutral -> Buy

upgrade

$110

AI Analysis

2026-01-22

Reason

BTIG

Price Target

$110

AI Analysis

2026-01-22

upgrade

Neutral -> Buy

Reason

BTIG upgraded Sphere Entertainment to Buy from Neutral with a $110 price target. The firm says it underappreciated the company's execution ability under backdrop of a weakening lower end consumer. Sphere's momentum in 2026 continues as it announced the U.S. expansion of its portfolio with the second venue targeted for Washington D.C., the analyst tells investors in a research note. BTIG says the company's portfolio expansion is bringing an improving narrative and more visibility into underwriting financial contribution. It sees a "catalyst rich event path" for Sphere amid the secular growth for live entertainment immersive experiences.

Guggenheim

Buy

maintain

$122 -> $136

2026-01-22

Reason

Guggenheim

Price Target

$122 -> $136

2026-01-22

maintain

Buy

Reason

Guggenheim raised the firm's price target on Sphere Entertainment to $136 from $122 and keeps a Buy rating on the shares after the company announced its intent to develop a Sphere at National Harbor in Maryland. The firm continues to expect more Sphere announcements, both domestic and international, this year and in 2027, noting that it ultimately sees global Spheres numbering at least six to ten.

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SPHR Should I Buy

SPHR Should I Buy

Should You Buy Sphere Entertainment Co (SPHR) Today? Analysis, Price Targets, and 2026 Outlook.

Technical Analysis

Options Data

Technical Summary

Positive Catalysts

Neutral/Negative Catalysts

Financial Performance

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

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