Should I Buy SON? SON 2026 Analysis

Should You Buy Sonoco Products Co (SON) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion

Hold

Latest Price

47.860

1 Day change

0.84%

52 Week Range

50.090

Analysis Updated At

2026/01/26

Sonoco Products Co (SON) is not a strong buy at the moment for a beginner investor with a long-term strategy. While the company has shown strong financial growth in the latest quarter, the lack of immediate positive catalysts, neutral trading sentiment, and mixed analyst ratings suggest that waiting for a clearer entry point or further developments would be prudent.

Technical Analysis

The technical indicators are mixed. The MACD is positive but contracting, RSI is neutral at 64.179, and moving averages are bullish (SMA_5 > SMA_20 > SMA_200). The stock is trading near its pivot level of 48.162, with resistance at 49.336 and support at 46.987. This suggests limited upward momentum in the short term.

Options Data

Bullish

Open Interest Put-Call Ratio

Bearish

Option Volume Put-Call Ratio

The high put-call volume ratio indicates bearish sentiment in the options market, with significantly more put volume than call volume.

Technical Summary

Sell

Buy

Positive Catalysts

Strong financial performance in Q3 2025, with revenue up 57.32% YoY and net income up 141.39% YoY. EPS also increased significantly, reflecting strong profitability.

Neutral/Negative Catalysts

Options data reflects bearish sentiment.

Financial Performance

In Q3 2025, Sonoco reported strong financial growth: Revenue increased by 57.32% YoY to $2.13 billion, net income rose by 141.39% YoY to $122.92 million, and EPS grew by 141.18% YoY to 1.23. However, gross margin slightly declined by 0.86% YoY to 21.94%.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Mixed analyst ratings. Truist raised the price target to $54 and maintains a Buy rating, citing growth in beverage cans and containerboard pricing. However, Wells Fargo downgraded the stock to Equal Weight with a lower price target of $47, citing a lack of catalysts and concerns about sluggish fundamentals.

9 Analyst Rating

Wall Street analysts forecast SON stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for SON is 52.71 USD with a low forecast of 47 USD and a high forecast of 60 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

4 Buy

5 Hold

0 Sell

Moderate Buy

Current: 47.460

Low

Averages

52.71

High

Current: 47.460

Low

Averages

52.71

High

Truist

Buy

maintain

$53 -> $54

AI Analysis

2026-01-06

Reason

Truist

Price Target

$53 -> $54

AI Analysis

2026-01-06

maintain

Buy

Reason

Truist raised the firm's price target on Sonoco to $54 from $53 and keeps a Buy rating on the shares. Early 2026 is expected to see modestly challenged packaging volumes due to limited promotions, though some CPGs are successfully driving volume while retaining price gains, the analyst tells investors in a research note. Beverage cans should continue growing in North America and Europe, and containerboard producers are likely to implement price increases successfully thanks to disciplined supply management, the firm says.

Wells Fargo

Overweight

Equal Weight

downgrade

$52 -> $47

2026-01-06

Reason

Wells Fargo

Price Target

$52 -> $47

2026-01-06

downgrade

Overweight

Equal Weight

Reason

Wells Fargo downgraded Sonoco to Equal Weight from Overweight with a price target of $47, down from $52. The firm says that while 2025 turned into a more challenging year than it originally expected, Wells is still waiting for a catalyst that will drive a rebound. K-shaped economy remains the firm's top concern as low-end consumer health remains poor. For Sonoco, Wells sees lack of catalysts to outrun sluggish start of year fundamentals.

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SON Should I Buy

SON Should I Buy

Should You Buy Sonoco Products Co (SON) Today? Analysis, Price Targets, and 2026 Outlook.

Technical Analysis

Options Data

Technical Summary

Positive Catalysts

Neutral/Negative Catalysts

Financial Performance

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

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