Should I Buy SOHU? SOHU 2026 Analysis

Should You Buy Sohu.com Ltd (SOHU) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion

Hold

Latest Price

16.990

1 Day change

-0.23%

52 Week Range

17.300

Analysis Updated At

2026/01/26

Sohu.com Ltd (SOHU) is not a strong buy at the moment for a beginner investor with a long-term strategy. Despite positive technical indicators and bullish analyst ratings, the company's financial performance shows a significant decline in net income and EPS, which raises concerns about its long-term growth potential. Additionally, there are no significant trading trends, news catalysts, or proprietary trading signals to support an immediate buy decision.

Technical Analysis

The technical indicators are moderately positive. The MACD is above zero and expanding positively, indicating bullish momentum. The RSI is neutral at 61.256, suggesting no overbought or oversold conditions. Moving averages are bullish (SMA_5 > SMA_20 > SMA_200), and the stock is trading above its pivot level of 16.553, with resistance at 17.098 and support at 16.009.

Options Data

Bullish

Open Interest Put-Call Ratio

Bullish

Option Volume Put-Call Ratio

Technical Summary

Sell

Buy

Positive Catalysts

Analysts have raised price targets (Jefferies to $20 and Citi to $
and maintain Buy ratings.
Revenue increased by 18.53% YoY in Q3
Gross margin improved by 9.07% YoY to 80.65%.

Neutral/Negative Catalysts

Net income dropped by -153.01% YoY, and EPS declined by -161.54% YoY, indicating weak profitability.
No recent news or significant trading trends from hedge funds or insiders.
Stock trend analysis suggests a 60% chance of a slight decline (-0.99%) in the next month.
No recent congress trading data or influential figure activity.

Financial Performance

In Q3 2025, revenue increased by 18.53% YoY to $180.16M, showing growth in top-line performance. However, net income dropped significantly by -153.01% YoY to $8.67M, and EPS declined by -161.54% YoY to $0.32, indicating profitability challenges. Gross margin improved to 80.65%, up 9.07% YoY.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts are bullish on SOHU. Jefferies raised the price target to $20, and Citi increased it to $22, both maintaining Buy ratings. Analysts highlighted strong performance in online games and innovative marketing solutions.

2 Analyst Rating

Wall Street analysts forecast SOHU stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for SOHU is 21 USD with a low forecast of 20 USD and a high forecast of 22 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

2 Buy

0 Hold

0 Sell

Moderate Buy

Current: 17.030

Low

Averages

High

Current: 17.030

Low

Averages

High

Jefferies

Thomas Chong

Buy

maintain

$18 -> $20

AI Analysis

2025-11-17

Reason

Jefferies

Thomas Chong

Price Target

$18 -> $20

AI Analysis

2025-11-17

maintain

Buy

Reason

Jefferies analyst Thomas Chong raised the firm's price target on Sohu.com to $20 from $18 and keeps a Buy rating on the shares after the company reported Q3 results and gave Q4 guidance. During the associated conference call, management highlighted that Sohu continues to have innovative and unique marketing solutions to attract ad budgets amid macro uncertainties, the analyst tells investors.

Citi

Buy

upgrade

$20 -> $22

2025-11-17

Reason

Citi

Price Target

$20 -> $22

2025-11-17

upgrade

Buy

Reason

Citi raised the firm's price target on Sohu.com to $22 from $20 and keeps a Buy rating on the shares. The company reported a Q3 beat on outperformance in online games, the analyst tells investors in a research note. Citi upped estimates post the earnings report.

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SOHU Should I Buy

SOHU Should I Buy

Should You Buy Sohu.com Ltd (SOHU) Today? Analysis, Price Targets, and 2026 Outlook.

Technical Analysis

Options Data

Technical Summary

Positive Catalysts

Neutral/Negative Catalysts

Financial Performance

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

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