Should I Buy SOHO? SOHO 2026 Analysis

Should You Buy Sotherly Hotels Inc (SOHO) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion

Hold

Latest Price

2.240

1 Day change

0.45%

52 Week Range

2.240

Analysis Updated At

2026/01/26

Sotherly Hotels Inc (SOHO) is not a strong buy at the moment for a beginner investor with a long-term strategy. The stock shows overbought conditions (RSI above 80), lacks significant positive catalysts, and has declining financial performance in the latest quarter. While the technical indicators suggest short-term bullishness, the absence of strong trading signals and weak financial trends make it unsuitable for a long-term investment at this time.

Technical Analysis

The MACD is positive and expanding, indicating bullish momentum. Moving averages are bullish (SMA_5 > SMA_20 > SMA_200). However, the RSI is at 82.126, signaling overbought conditions. Key resistance levels are at 2.223 and 2.246, while support levels are at 2.146 and 2.123.

Options Data

Positive Catalysts

MACD and moving averages indicate short-term bullish momentum.

Neutral/Negative Catalysts

RSI indicates overbought conditions. Financial performance shows declining revenue and gross margin. No recent news or significant trading trends from hedge funds or insiders.

Financial Performance

In Q3 2025, revenue dropped by -6.60% YoY to $38,013,122. Net income improved by 33.56% YoY but remains negative at -$7,484,536. EPS improved by 27.59% YoY to -0.37. Gross margin declined by -4.58% YoY to 49.54%.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

No analyst rating or price target changes available.

Analyst Rating

Wall Street analysts forecast SOHO stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for SOHO is 0 USD with a low forecast of 0 USD and a high forecast of 0 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

Buy

Hold

Sell

Current: 2.230

Low

Averages

High