Should I Buy SNDA? SNDA 2026 Analysis

Should You Buy Sonida Senior Living Inc (SNDA) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion

Hold

Latest Price

31.290

1 Day change

1.66%

52 Week Range

33.500

Analysis Updated At

2026/01/26

Sonida Senior Living Inc (SNDA) is not a strong buy at this time for a beginner investor with a long-term strategy. The technical indicators are neutral to bearish, there are no significant positive trading signals, and the stock lacks recent news or catalysts. While the company has shown improvement in financial performance, it is still operating at a net loss. Additionally, analysts have neutral ratings, and there is no significant trading activity from insiders, hedge funds, or Congress. Given these factors, it is advisable to hold off on purchasing this stock for now.

Technical Analysis

The MACD is negative and expanding, indicating bearish momentum. RSI is neutral at 39.45, and moving averages are converging, showing no clear trend. The stock is trading near its pivot level of 31.754, with support at 31.2 and resistance at 32.308.

Options Data

Positive Catalysts

Revenue increased by 31.15% YoY in Q3 2025, and net income improved significantly, reducing losses by 86.73% YoY. EPS also improved by 59.18% YoY.

Neutral/Negative Catalysts

The company is still operating at a net loss of -$28.32M. Analysts have neutral ratings with limited trading liquidity concerns. No recent news or significant trading activity from insiders, hedge funds, or Congress.

Financial Performance

In Q3 2025, revenue increased to $98.04M (up 31.15% YoY), net income improved to -$28.32M (up 86.73% YoY), and EPS increased to -1.56 (up 59.18% YoY). Gross margin remained flat at 100%.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts have neutral ratings. Baird initiated coverage with a Neutral rating and a $35 price target, citing industry tailwinds but limited trading liquidity. Morgan Stanley raised the price target to $28 but maintained an Equal Weight rating.

2 Analyst Rating

Wall Street analysts forecast SNDA stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for SNDA is 31.5 USD with a low forecast of 28 USD and a high forecast of 35 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

0 Buy

2 Hold

0 Sell

Hold

Current: 30.780

Low

Averages

31.5

High

Current: 30.780

Low

Averages

31.5

High

Baird

Wesley Golladay

Neutral

initiated

$35

AI Analysis

2026-01-08

Reason

Baird

Wesley Golladay

Price Target

$35

AI Analysis

2026-01-08

initiated

Neutral

Reason

Baird analyst Wesley Golladay initiated coverage of Sonida Senior Living with a Neutral rating and $35 price target. Sonida is a pure play owner and operator in the senior housing industry that should benefit from the strong industry tailwinds along with being a turnaround story, the analyst tells investors. While the firm likes the story, it starts with a Neutral rating due to limited trading liquidity, the analyst added.

Morgan Stanley

Ronald Kamdem

Equal Weight

maintain

$26 -> $28

2025-11-18

Reason

Morgan Stanley

Ronald Kamdem

Price Target

$26 -> $28

2025-11-18

maintain

Equal Weight

Reason

Morgan Stanley analyst Ronald Kamdem raised the firm's price target on Sonida Senior Living to $28 from $26 and keeps an Equal Weight rating on the shares after updating estimates to reflect Q3 earnings.

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SNDA Should I Buy

SNDA Should I Buy

Should You Buy Sonida Senior Living Inc (SNDA) Today? Analysis, Price Targets, and 2026 Outlook.

Technical Analysis

Options Data

Positive Catalysts

Neutral/Negative Catalysts

Financial Performance

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

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