Should I Buy SIRI? SIRI 2026 Analysis

Should You Buy Sirius XM Holdings Inc (SIRI) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion

Hold

Latest Price

19.840

1 Day change

-1.49%

52 Week Range

27.070

Analysis Updated At

2026/01/26

Sirius XM Holdings Inc. (SIRI) is not a strong buy for a beginner, long-term investor at this time. Despite some positive catalysts like hedge fund buying and a high dividend yield, the company's declining financial performance, bearish technical indicators, and lack of strong trading signals suggest a cautious approach. Holding the stock or waiting for a more favorable entry point may be prudent.

Technical Analysis

The technical indicators for SIRI are bearish. The MACD is negative and contracting, RSI is neutral at 43.597, and moving averages are bearish (SMA_200 > SMA_20 > SMA_5). The stock is trading below the pivot level of 20.916, with key support at 20.152 and resistance at 21.68.

Options Data

Bullish

Open Interest Put-Call Ratio

Bullish

Option Volume Put-Call Ratio

Technical Summary

Sell

Buy

Positive Catalysts

Hedge funds are significantly increasing their positions in SIRI, with a 188.45% increase in buying over the last quarter.
The stock offers a 5.36% dividend yield and stable cash flow, with 76% of revenue from subscriptions.
The stock is trading at a 45% discount to its average forward P/E ratio, presenting a potential value opportunity.
Warren Buffett has increased Berkshire Hathaway's stake in SIRI, reflecting confidence in the company's revenue structure.

Neutral/Negative Catalysts

The company has experienced a significant decline in financial performance in Q3 2025, with revenue down 0.55% YoY, net income down 110.04% YoY, and EPS down 109.51% YoY.
The stock has dropped approximately 66% over the past five years, raising concerns about its growth prospects.
The competitive streaming market poses challenges for Sirius XM, as highlighted by its year-over-year revenue decline.
Technical indicators are bearish, suggesting potential downside risk in the near term.

Financial Performance

In Q3 2025, Sirius XM reported a revenue decline of 0.55% YoY to $2.159 billion. Net income dropped significantly by 110.04% YoY to $297 million, and EPS fell by 109.51% YoY to 0.83. Gross margin also declined by 1.85% YoY to 45.21%. These figures indicate a challenging financial performance.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts are mixed on SIRI. JPMorgan raised the price target to $20 from $19 but maintains an Underweight rating. Benchmark raised the price target to $30 from $28 and maintains a Buy rating, citing strong podcasting and satellite radio positions. However, the overall sentiment reflects cautious optimism.

8 Analyst Rating

Wall Street analysts forecast SIRI stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for SIRI is 23.13 USD with a low forecast of 18 USD and a high forecast of 30 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

2 Buy

2 Hold

4 Sell

Hold

Current: 20.140

Low

Averages

23.13

High

Current: 20.140

Low

Averages

23.13

High

MoffettNathanson

Clay Griffin

Neutral

initiated

$21

AI Analysis

2026-01-27

New

Reason

MoffettNathanson

Clay Griffin

Price Target

$21

AI Analysis

2026-01-27

New

initiated

Neutral

Reason

MoffettNathanson analyst Clay Griffin initiated coverage of Sirius XM with a Neutral rating and $21 price target. Fifteen years into the penetration of music streaming, the market, at least in developed markets, is largely saturated and the subscriber growth chapter of the story is "drawing to a close," says the analyst, who sees the next chapter being "all about pricing." The firm thinks "there's plenty of room for pricing growth," the analyst added.

JPMorgan

Underweight

maintain

$19 -> $20

2025-10-31

Reason

JPMorgan

Price Target

$19 -> $20

2025-10-31

maintain

Underweight

Reason

JPMorgan raised the firm's price target on Sirius XM to $20 from $19 and keeps an Underweight rating on the shares. The firm updated the company's model to reflect its new guidance.

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SIRI Should I Buy

SIRI Should I Buy

Should You Buy Sirius XM Holdings Inc (SIRI) Today? Analysis, Price Targets, and 2026 Outlook.

Technical Analysis

Options Data

Technical Summary

Positive Catalysts

Neutral/Negative Catalysts

Financial Performance

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

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