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SF Should I Buy

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Intellectia

Should You Buy Stifel Financial Corp (SF) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
73.920
1 Day change
2.87%
52 Week Range
89.830
Analysis Updated At
2026/03/27
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Stifel Financial Corp (SF) is not a strong buy at the moment for a beginner, long-term investor with $50,000-$100,000 available for investment. While the company has shown positive financial performance and growth in client assets, the technical indicators, insider selling trends, and lack of strong trading signals suggest a cautious approach. Additionally, recent legal challenges and a downward trend in analyst price targets further weigh against a buy recommendation.

Technical Analysis

The MACD histogram is positive and expanding, indicating bullish momentum. However, RSI is neutral at 54.373, and moving averages are bearish (SMA_200 > SMA_20 > SMA_5). The stock is trading near its pivot level of 71.507, with resistance at 73.325 and support at 69.69. Overall, the technical outlook is mixed, leaning slightly bearish.

Options Data

Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
7
Buy
8

Positive Catalysts

  • 12% YoY increase in total client assets, reaching $557.71 billion as of February 28,

  • Strong advisor recruitment and equity market appreciation driving asset growth.

  • Positive financial performance in Q4 2025, with revenue up 10.15% YoY and EPS up 10.79% YoY.

Neutral/Negative Catalysts

  • Significant insider selling, up 4359.55% over the last month.

  • A $132.5 million arbitration ruling against Stifel, marking a major legal challenge.

  • Bearish stock trend predictions (-0.68% next day, -3.55% next week, -5.3% next month).

  • Analysts have lowered price targets, with TD Cowen reducing it from $136 to $92.

Financial Performance

In Q4 2025, Stifel Financial reported revenue growth of 10.15% YoY to $1.736 billion, net income growth of 8.67% YoY to $255.041 million, and EPS growth of 10.79% YoY to $1.54. The company demonstrated strong financial performance, but gross margin remained flat.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts are cautious. TD Cowen lowered the price target twice in 2026, from $138 to $136 in January and then to $92 in March, maintaining a Hold rating. Wolfe Research raised the target to $149 in January, citing optimism about retail brokers and alternative managers, but this optimism has not been reflected in recent updates.

Wall Street analysts forecast SF stock price to rise
6 Analyst Rating
Wall Street analysts forecast SF stock price to rise
5 Buy
1 Hold
0 Sell
Strong Buy
Current: 71.860
sliders
Low
133
Averages
143.67
High
155
Current: 71.860
sliders
Low
133
Averages
143.67
High
155
TD Cowen
Bill Katz
Hold
downgrade
$136 -> $92
AI Analysis
2026-03-23
Reason
TD Cowen
Bill Katz
Price Target
$136 -> $92
AI Analysis
2026-03-23
downgrade
Hold
Reason
TD Cowen analyst Bill Katz lowered the firm's price target on Stifel Financial to $92 from $136 and keeps a Hold rating on the shares. The firm updated its model following the announcement of a 3:2 stock split effective February 26th.
TD Cowen
Bill Katz
Hold
downgrade
$138 -> $136
2026-01-29
Reason
TD Cowen
Bill Katz
Price Target
$138 -> $136
2026-01-29
downgrade
Hold
Reason
TD Cowen analyst Bill Katz lowered the firm's price target on Stifel Financial to $136 from $138 and keeps a Hold rating on the shares. The firm updated its model following Q4 results where they were constructive on execution and see potential for modest upside to initial 2026 KPI's though they also believe the stock is predominantly discounting the intermediary outlook.
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