Rayonier Retains Name and Introduces New Logo Post-Merger
Rayonier announced that it will maintain the Rayonier name after a thorough review of alternatives following its recent merger of equals with PotlatchDeltic, while also introducing a new corporate logo that reflects a fresh brand identity for the combined company. "In a spirit of collaboration following our transformative merger of equals, we considered numerous alternatives for a new company name," said Mark McHugh, President and CEO. "We also considered the rich history, considerable brand equity, and established market presence of both the legacy Rayonier and PotlatchDeltic corporate brands. Ultimately, the new Board of Directors and senior leadership team of the combined company agreed that the new organization would be best served by retaining the name 'Rayonier,' while also introducing a refreshed corporate logo that reflects the beginning of a new era as a combined company. This approach will allow us to honor our proud history and leverage our strong brand equity among stakeholders, while also mitigating the cost, complexity and potential risk of confusion in adopting an entirely new corporate identity." Rayonier's common stock will continue to trade on the New York Stock Exchange under the ticker symbol "RYN".
