Should I Buy RTO? RTO 2026 Analysis

Should You Buy Rentokil Initial PLC (RTO) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion

Buy

Latest Price

32.230

1 Day change

-0.49%

52 Week Range

33.460

Analysis Updated At

2026/01/26

Rentokil Initial PLC (RTO) is a good buy for a beginner investor with a long-term strategy and $50,000-$100,000 available for investment. The stock has strong analyst support with recent upgrades, positive technical indicators, and hedge fund buying interest. While there are no immediate AI or SwingMax trading signals, the overall sentiment and long-term growth potential make it a solid choice.

Technical Analysis

The technical indicators for RTO are bullish. The MACD histogram is positive and expanding, indicating upward momentum. The RSI is at 85.753, which signals overbought conditions, but this is consistent with a strong uptrend. The moving averages are aligned bullishly (SMA_5 > SMA_20 > SMA_200). Key resistance levels are at 32.812 and 33.404, with support at 30.894 and 30.302.

Options Data

Bullish

Open Interest Put-Call Ratio

Bullish

Option Volume Put-Call Ratio

Technical Summary

Sell

Buy

Positive Catalysts

Analysts have recently upgraded the stock with higher price targets, citing strong growth potential in the North American pest control market and untapped residential opportunities.
Hedge funds are significantly increasing their positions, with a 181.06% increase in buying over the last quarter.
Bullish technical indicators and strong momentum.

Neutral/Negative Catalysts

The RSI indicates overbought conditions, which could lead to short-term pullbacks.
No recent news or significant insider trading trends to provide additional validation.

Financial Performance

Financial data for the latest quarter is unavailable, but analysts expect improving organic growth trends and better cash conversion in 2026. The company is positioned as a leader in its industry with strong market opportunities.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts are highly positive on RTO. Recent upgrades include Morgan Stanley (Overweight, 520 GBp), BofA (Buy, $34), and JPMorgan (Overweight, 477 GBp). Analysts highlight the company's growth potential in North America and improving operational efficiency.

1 Analyst Rating

Wall Street analysts forecast RTO stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for RTO is 6.72 USD with a low forecast of 6.72 USD and a high forecast of 6.72 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

1 Buy

0 Hold

0 Sell

Moderate Buy

Current: 32.390

Low

6.72

Averages

6.72

High

6.72

Current: 32.390

Low

6.72

Averages

6.72

High

6.72

Morgan Stanley

Annelies Vermeulen

Equal Weight -> Overweight

upgrade

AI Analysis

2026-01-06

Reason

Morgan Stanley

Annelies Vermeulen

Price Target

AI Analysis

2026-01-06

upgrade

Equal Weight -> Overweight

Reason

Morgan Stanley analyst Annelies Vermeulen upgraded Rentokil Initial to Overweight from Equal Weight with a price target of 520 GBp, up from 450 GBp. The firm adjusted rating in the European business services group as part of its 2026 outlook. The analyst is cautious on the staffers and chemical distribution. Morgan Stanley's preferred stocks for 2026 are Experian, Diploma, Rentokil, Verisure, Bureau Veritas and ISS.

BofA

Simona Sarli

Neutral -> Buy

upgrade

$28 -> $34

2025-12-18

Reason

BofA

Simona Sarli

Price Target

$28 -> $34

2025-12-18

upgrade

Neutral -> Buy

Reason

BofA analyst Simona Sarli upgraded Rentokil Initial to Buy from Neutral with a price target of $34, up from $28. The firm also added Rentokil Initial to its "Europe 1 list" of top ideas. The company is the leading player in the growing North American pest control market, the analyst tells investors in a research note. BofA believes Rentokil still has an "untapped" opportunity in residential. It cites the recent underperformance of the shares for the upgrade.

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RTO Should I Buy

RTO Should I Buy

Should You Buy Rentokil Initial PLC (RTO) Today? Analysis, Price Targets, and 2026 Outlook.

Technical Analysis

Options Data

Technical Summary

Positive Catalysts

Neutral/Negative Catalysts

Financial Performance

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

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