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ROST Should I Buy

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Intellectia

Should You Buy Ross Stores Inc (ROST) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Buy
Latest Price
227.820
1 Day change
2.64%
52 Week Range
228.710
Analysis Updated At
2026/04/17
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Ross Stores Inc (ROST) is a good buy for a beginner investor with a long-term focus and $50,000-$100,000 available for investment. The company has strong financial performance, positive analyst sentiment, and robust growth potential in the off-price retail sector. Despite insider selling, the overall outlook remains favorable for long-term gains.

Technical Analysis

The stock's technical indicators are mixed. While the MACD is negatively expanding and below 0, suggesting bearish momentum, the RSI is neutral at 54.611. However, the moving averages are bullish (SMA_5 > SMA_20 > SMA_200), and the stock is trading near its pivot level of 221.201, with resistance at 225.598 and support at 216.804.

Options Data

Bearish
Open Interest Put-Call Ratio
Neutral
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
3
Buy
11

Positive Catalysts

  • Strong Q4 financial performance with revenue up 12.23% YoY, net income up 10.07% YoY, and EPS up 12.36% YoY.

  • Analysts have raised price targets significantly, with multiple firms maintaining Buy or Overweight ratings.

  • Positive growth in the off-price retail sector and improving store productivity.

Neutral/Negative Catalysts

  • Insider selling has increased significantly by 955.19% in the last month.

  • No recent news or event-driven catalysts to further boost sentiment.

Financial Performance

In Q4 2026, Ross Stores reported revenue of $6.64 billion, up 12.23% YoY. Net income increased to $645.87 million, up 10.07% YoY. EPS rose to $2, up 12.36% YoY. Gross margin improved to 27.19%, up 2.49% YoY, indicating strong operational efficiency.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts are overwhelmingly positive on Ross Stores. Multiple firms, including Goldman Sachs, Evercore ISI, and JPMorgan, have raised their price targets, with the highest target at $248. Analysts cite strong Q4 performance, transaction-driven growth, and confidence in store expansion as key drivers.

Wall Street analysts forecast ROST stock price to fall
16 Analyst Rating
Wall Street analysts forecast ROST stock price to fall
13 Buy
3 Hold
0 Sell
Strong Buy
Current: 221.970
sliders
Low
142
Averages
198.93
High
224
Current: 221.970
sliders
Low
142
Averages
198.93
High
224
Guggenheim
Simeon Siegel
Buy
maintain
$199 -> $226
AI Analysis
2026-03-04
Reason
Guggenheim
Simeon Siegel
Price Target
$199 -> $226
AI Analysis
2026-03-04
maintain
Buy
Reason
Guggenheim analyst Simeon Siegel raised the firm's price target on Ross Stores to $226 from $199 and keeps a Buy rating on the shares after the company reported a "strong beat." With a "very strong start" to Spring, guiding Q1 comps up 7%-8% "appears likely conservative," the analyst tells investors in a post-Q4 note.
Goldman Sachs
NULL -> Buy
maintain
$214 -> $244
2026-03-04
Reason
Goldman Sachs
Price Target
$214 -> $244
2026-03-04
maintain
NULL -> Buy
Reason
Goldman Sachs raised the firm's price target on Ross Stores (ROST) to $244 from $214 and keeps a Buy rating on the shares. Ross Stores delivered another strong quarter, gaining momentum across marketing, merchandising, and operations, and outperforming TJX's (TJX) Marmaxx for the second straight quarter, the analyst tells investors in a research note. Growth was transaction-driven without increased marketing spend, alongside improving new store productivity, stronger merchandise margins, and confidence in faster store expansion, the firm says.
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