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ROST Should I Buy

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Intellectia

Should You Buy Ross Stores Inc (ROST) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Buy
Latest Price
211.690
1 Day change
-1.22%
52 Week Range
217.510
Analysis Updated At
2026/03/27
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Ross Stores Inc (ROST) is a good buy for a beginner investor with a long-term strategy and $50,000-$100,000 available for investment. The company has strong financial performance, positive analyst sentiment, and a solid growth trajectory. While insider selling and macroeconomic concerns exist, the company's fundamentals and growth prospects outweigh these risks.

Technical Analysis

The stock is in a bullish trend with moving averages (SMA_5 > SMA_20 > SMA_200) indicating upward momentum. However, the MACD is negative (-0.0537) and expanding, signaling short-term bearishness. RSI is neutral at 62.038, suggesting no immediate overbought or oversold conditions. The stock is trading near a key resistance level (R1: 215.957), with support at 211.564.

Options Data

Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
4
Buy
7

Positive Catalysts

  • Strong Q4 financial performance with revenue up 12.23% YoY, net income up 10.07% YoY, and EPS up 12.36% YoY.

  • Positive analyst sentiment with multiple price target upgrades and Buy/Outperform ratings.

  • Stock is 4.9% below its 52-week high, presenting a potential buying opportunity.

  • Growth driven by transaction volume without increased marketing spend, indicating operational efficiency.

Neutral/Negative Catalysts

  • Insider selling has increased significantly (725.27% over the last month), which may indicate reduced confidence from insiders.

  • Macroeconomic challenges such as inflation and a weakening job market due to geopolitical tensions (Iran war) may impact consumer spending.

  • Short-term technical indicators (MACD) suggest potential near-term weakness.

Financial Performance

In Q4 2026, Ross Stores reported strong financials: Revenue increased by 12.23% YoY to $6.64 billion, net income rose by 10.07% YoY to $645.87 million, EPS grew by 12.36% YoY to $2, and gross margin improved by 2.49% YoY to 27.19%. These results reflect robust growth and operational efficiency.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts are overwhelmingly positive on ROST, with multiple firms raising price targets (ranging from $226 to $248) and maintaining Buy/Outperform ratings. Analysts highlight strong Q4 performance, transaction-driven growth, and confidence in store expansion plans.

Wall Street analysts forecast ROST stock price to fall
16 Analyst Rating
Wall Street analysts forecast ROST stock price to fall
13 Buy
3 Hold
0 Sell
Strong Buy
Current: 214.300
sliders
Low
142
Averages
198.93
High
224
Current: 214.300
sliders
Low
142
Averages
198.93
High
224
Guggenheim
Simeon Siegel
Buy
maintain
$199 -> $226
AI Analysis
2026-03-04
Reason
Guggenheim
Simeon Siegel
Price Target
$199 -> $226
AI Analysis
2026-03-04
maintain
Buy
Reason
Guggenheim analyst Simeon Siegel raised the firm's price target on Ross Stores to $226 from $199 and keeps a Buy rating on the shares after the company reported a "strong beat." With a "very strong start" to Spring, guiding Q1 comps up 7%-8% "appears likely conservative," the analyst tells investors in a post-Q4 note.
Goldman Sachs
NULL -> Buy
maintain
$214 -> $244
2026-03-04
Reason
Goldman Sachs
Price Target
$214 -> $244
2026-03-04
maintain
NULL -> Buy
Reason
Goldman Sachs raised the firm's price target on Ross Stores (ROST) to $244 from $214 and keeps a Buy rating on the shares. Ross Stores delivered another strong quarter, gaining momentum across marketing, merchandising, and operations, and outperforming TJX's (TJX) Marmaxx for the second straight quarter, the analyst tells investors in a research note. Growth was transaction-driven without increased marketing spend, alongside improving new store productivity, stronger merchandise margins, and confidence in faster store expansion, the firm says.
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