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ROL Should I Buy

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Intellectia

Should You Buy Rollins Inc (ROL) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
56.100
1 Day change
1.42%
52 Week Range
66.140
Analysis Updated At
2026/04/17
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Rollins Inc (ROL) is not a strong buy at the moment for a beginner investor with a long-term strategy. The stock's technical indicators, options sentiment, and lack of significant positive catalysts suggest a neutral position. While the company has shown solid financial growth in the latest quarter, the lack of strong upward momentum and mixed analyst ratings make it better to hold rather than buy immediately.

Technical Analysis

The MACD is positive at 0.345 but contracting, indicating weakening momentum. RSI is neutral at 51.585, and moving averages are converging, showing no clear trend. The stock is trading near its pivot point of 54.543, with resistance at 55.624 and support at 53.463. Overall, the technical indicators suggest a neutral trend.

Options Data

Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

Options data indicates a bullish sentiment with a low put-call ratio for both open interest and volume. However, implied volatility is high at 32.48, with an IV percentile of 92.8, suggesting elevated uncertainty.

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
6
Buy
5

Positive Catalysts

  • The company reported strong financial growth in Q4 2025, with revenue up 9.70% YoY, net income up 10.19% YoY, and EPS up 9.09% YoY. Analysts expect consistent revenue, EPS, and free cash flow growth in 2026.

Neutral/Negative Catalysts

  • Mixed analyst ratings with multiple firms lowering price targets due to weather-related Q4 misses and concerns about organic growth. No recent news or significant insider or hedge fund trading trends to support a bullish case. Technical indicators and stock trends suggest limited short-term upside.

Financial Performance

In Q4 2025, Rollins reported revenue of $912.91M (+9.70% YoY), net income of $116.44M (+10.19% YoY), and EPS of $0.24 (+9.09% YoY). However, gross margin slightly declined to 47.52% (-0.19% YoY). The company demonstrated solid growth but faced some margin pressure.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analyst ratings are mixed. Recent downgrades and lowered price targets reflect concerns about weather-related impacts on Q4 results and organic growth. Price targets range from $52 to $70, with a median of $56, close to the current price of $54.31.

Wall Street analysts forecast ROL stock price to rise
10 Analyst Rating
Wall Street analysts forecast ROL stock price to rise
8 Buy
2 Hold
0 Sell
Strong Buy
Current: 55.320
sliders
Low
55
Averages
68.11
High
72
Current: 55.320
sliders
Low
55
Averages
68.11
High
72
Loop Capital
NULL
to
Hold
initiated
$56
AI Analysis
2026-04-13
Reason
Loop Capital
Price Target
$56
AI Analysis
2026-04-13
initiated
NULL
to
Hold
Reason
Loop Capital initiated coverage of Rollins with a Hold rating and $56 price target.
UBS
Neutral
downgrade
$62 -> $58
2026-04-10
Reason
UBS
Price Target
$62 -> $58
2026-04-10
downgrade
Neutral
Reason
UBS lowered the firm's price target on Rollins to $58 from $62 and keeps a Neutral rating on the shares.
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