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ROL Should I Buy

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Intellectia

Should You Buy Rollins Inc (ROL) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Buy
Latest Price
52.020
1 Day change
-1.81%
52 Week Range
66.140
Analysis Updated At
2026/04/24
Should I buy Analysis is updated weekly. For real time "Should I Buy" analysis, please sign up to get free answers.
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Rollins Inc. is a good buy for a beginner investor with a long-term strategy and $50,000-$100,000 available for investment. The company's strong revenue growth, consistent profitability, and dividend payouts make it an attractive option for long-term holding. Despite some transient headwinds, the overall outlook remains positive.

Technical Analysis

The MACD is positively expanding, indicating bullish momentum. RSI is neutral at 79.805, and moving averages are converging, suggesting potential for upward movement. The pre-market price of $57.42 is above the pivot level of $55.366, nearing the R2 resistance level of $57.671, showing strength in price action.

Options Data

Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
9
Buy
4

Positive Catalysts

  • Rollins reported a 10.2% YoY revenue growth in Q1 2026, exceeding market expectations. The company declared a quarterly cash dividend, reflecting its commitment to shareholders. Analysts like Goldman Sachs and BofA maintain a Buy rating with price targets of $67, indicating long-term confidence.

Neutral/Negative Catalysts

  • EBITDA margins were impacted by insurance claims, and weather-related headwinds affected Q4 2025 results. Some analysts have downgraded the stock or lowered price targets due to these transient issues.

Financial Performance

In Q1 2026, Rollins achieved a 10.2% YoY revenue growth to $906.4 million. Net income increased by 2.46% YoY to $107.83 million, while EPS remained flat at $0.22. Gross margin slightly declined to 47.26%, down 1.13% YoY.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts are mixed but lean positive. Goldman Sachs and BofA have Buy ratings with price targets of $67, while others like Wells Fargo and UBS are more cautious with Hold or Neutral ratings and lower price targets.

Wall Street analysts forecast ROL stock price to rise
10 Analyst Rating
Wall Street analysts forecast ROL stock price to rise
8 Buy
2 Hold
0 Sell
Strong Buy
Current: 52.980
sliders
Low
55
Averages
68.11
High
72
Current: 52.980
sliders
Low
55
Averages
68.11
High
72
Rothschild & Co Redburn
Neutral -> Buy
upgrade
$66
AI Analysis
2026-04-27
Reason
Rothschild & Co Redburn
Price Target
$66
AI Analysis
2026-04-27
upgrade
Neutral -> Buy
Reason
Rothschild & Co Redburn upgraded Rollins to Buy from Neutral with a price target of $66, up from $51.90, implying 16% upside. The firm says the share pullback leaves Rollins' valuation implying the lower levels of organic growth delivered in the past two quarters are lasting, which will not be the case. The company's recurring contract portfolio has remained resilient, which should underpin its fiscal 2026 organic growth, the analyst tells investors in a research note. Rothschild also expects the industry to remain resilient amid macroeconomic uncertainty.
UBS
Neutral
maintain
$58 -> $61
2026-04-24
Reason
UBS
Price Target
$58 -> $61
2026-04-24
maintain
Neutral
Reason
UBS raised the firm's price target on Rollins to $61 from $58 and keeps a Neutral rating on the shares. Stronger order growth brings some relief, the analyst tells investors in a research note.
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