Should You Buy Rollins Inc (ROL) Today? Analysis, Price Targets, and 2026 Outlook.
Conclusion
Buy
Latest Price
63.030
1 Day change
0.32%
52 Week Range
63.840
Analysis Updated At
2026/01/26
Rollins Inc. (ROL) is a good buy for a beginner investor with a long-term strategy and $50,000-$100,000 available for investment. The stock shows strong financial performance, positive analyst sentiment, and technical indicators supporting a bullish trend. Despite the absence of proprietary trading signals today, the company's consistent growth and resilience in its sector make it a solid long-term investment.
Technical Analysis
The technical indicators show a bullish trend. The MACD is positive at 0.251, RSI is neutral at 70.455, and moving averages are bullish (SMA_5 > SMA_20 > SMA_200). The stock is trading above the pivot level (61.938) with resistance levels at 63.317 and 64.169, indicating upward momentum.
Options Data
Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio
Technical Summary
Sell
2
Buy
9
Positive Catalysts
Analysts have raised price targets recently, with multiple upgrades and targets as high as $
Strong Q3 2025 financial performance with revenue up 11.99% YoY, net income up 19.44% YoY, and EPS up 21.43% YoY.
The company declared a dividend, reflecting confidence in its financial stability.
Structural tailwinds and AI-driven growth opportunities highlighted by analysts.
Neutral/Negative Catalysts
Hedge funds and insiders are neutral, with no significant trading trends.
The stock's RSI is nearing overbought levels, which could limit short-term upside.
Limited valuation data available for deeper analysis.
Financial Performance
In Q3 2025, Rollins reported revenue growth of 11.99% YoY to $1.026 billion, net income growth of 19.44% YoY to $163.5 million, EPS growth of 21.43% YoY to $0.34, and a slight improvement in gross margin to 51.3%. These metrics indicate strong operational performance and profitability.
Growth
Profitability
Efficiency
Analyst Ratings and Price Target Trends
Analysts are broadly positive on Rollins. Recent upgrades include Morgan Stanley and Barclays raising their price targets to $72, citing the company's strong fundamentals, durable demand, and structural tailwinds. UBS raised its target to $65, while Goldman Sachs highlighted the company's resilience and growth initiatives. The consensus reflects confidence in Rollins' long-term potential.
Wall Street analysts forecast ROL stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for ROL is 67.9 USD with a low forecast of 55 USD and a high forecast of 72 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
11 Analyst Rating
Wall Street analysts forecast ROL stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for ROL is 67.9 USD with a low forecast of 55 USD and a high forecast of 72 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
10 Buy
1 Hold
0 Sell
Strong Buy
Current: 62.830
Low
55
Averages
67.9
High
72
Current: 62.830
Low
55
Averages
67.9
High
72
UBS
Neutral
maintain
$61 -> $65
AI Analysis
2026-01-21
Reason
UBS
Price Target
$61 -> $65
AI Analysis
2026-01-21
maintain
Neutral
Reason
UBS raised the firm's price target on Rollins to $65 from $61 and keeps a Neutral rating on the shares. Risk-reward into the Q4 results appears balanced, with organic growth and EBITDA estimates slightly above the Street and modest re-acceleration versus Q3, the analyst tells investors in a research note. Guidance for 2026 organic growth of 7%-8% and incremental EBITDA margins near 30% is likely well anticipated, limiting the potential for surprise, UBS says.
Morgan Stanley
Greg Parrish
Equal Weight -> Overweight
upgrade
$58 -> $72
2025-12-17
Reason
Morgan Stanley
Greg Parrish
Price Target
$58 -> $72
2025-12-17
upgrade
Equal Weight -> Overweight
Reason
Morgan Stanley analyst Greg Parrish upgraded Rollins to Overweight from Equal Weight with a price target of $72, up from $58. The firm says the company is a "best-in-class" operator with durable demand drivers, a resilient end market, and structural tailwinds. It believes artificial intelligence will continue to be an important theme for the business and education services group in 2026.
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