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ROL Should I Buy

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Intellectia

Should You Buy Rollins Inc (ROL) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
44.410
1 Day change
-1.22%
52 Week Range
66.140
Analysis Updated At
2026/06/19
Should I buy Analysis is updated weekly. For real time "Should I Buy" analysis, please sign up to get free answers.

Rollins Inc (ROL) does not present a compelling buy opportunity for a beginner investor with a long-term focus at this time. The technical indicators show a bearish trend, options data reflect a lack of strong bullish sentiment, and recent analyst ratings and price target changes suggest mixed to cautious sentiment. Additionally, there are no significant positive catalysts or financial performance data to support a strong buy recommendation.

Technical Analysis

The stock exhibits a bearish trend with MACD negatively expanding below zero (-0.0172), RSI at 21.555 (neutral zone), and bearish moving averages (SMA_200 > SMA_20 > SMA_5). The stock is trading below key support levels (S1: 45.124, S2: 44.203), indicating further downside risk.

Options Data

Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

The low Put-Call Ratios suggest limited bearish sentiment, but the lack of strong call activity indicates muted bullish sentiment.

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
10
Buy
4

Positive Catalysts

  • Orkin's 125th anniversary and the launch of the Insect 2151 Science Fair could enhance brand visibility and public goodwill, but these are not significant financial catalysts.

Neutral/Negative Catalysts

  • The resignation of CFO Ken Krause has raised concerns about the company's ability to achieve its margin transformation goals. Analysts have downgraded the stock and lowered price targets, citing uneven progress in EBITDA margin improvement.

Financial Performance

No financial performance data is available for analysis. However, previous analyst notes indicate margin pressures and lower volume in Q1.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Recent analyst ratings are mixed to cautious. Bernstein downgraded the stock to Market Perform with a reduced price target of $52, citing concerns about margin transformation. Other analysts have provided mixed ratings, with some highlighting resilience in recurring contracts but also noting margin pressures and transient headwinds.

Wall Street analysts forecast ROL stock price to rise
10 Analyst Rating
Wall Street analysts forecast ROL stock price to rise
8 Buy
2 Hold
0 Sell
Strong Buy
Current: 44.410
sliders
Low
55
Averages
68.11
High
72
Current: 44.410
sliders
Low
55
Averages
68.11
High
72
Bernstein
Connor Cerniglia
Outperform
to
Market Perform
downgrade
$70 -> $52
AI Analysis
2026-05-29
Reason
Bernstein
Connor Cerniglia
Price Target
$70 -> $52
AI Analysis
2026-05-29
downgrade
Outperform
to
Market Perform
Reason
Bernstein analyst Connor Cerniglia downgraded Rollins to Market Perform from Outperform with a price target of $52, down from $70. The firm cites the resignation of CFO Ken Krause for the downgrade, saying he was a "central figure behind the company's potential margin transformation story." Bernstein is now less willing to underwrite Rollins's 30%-35% incremental EBITDA margin target, which it notes "showed uneven progress" under prior management. The odds of achieving this target is now lower, the analyst tells investors in a research note.
Rothschild & Co Redburn
Neutral -> Buy
upgrade
$66
2026-04-27
Reason
Rothschild & Co Redburn
Price Target
$66
2026-04-27
upgrade
Neutral -> Buy
Reason
Rothschild & Co Redburn upgraded Rollins to Buy from Neutral with a price target of $66, up from $51.90, implying 16% upside. The firm says the share pullback leaves Rollins' valuation implying the lower levels of organic growth delivered in the past two quarters are lasting, which will not be the case. The company's recurring contract portfolio has remained resilient, which should underpin its fiscal 2026 organic growth, the analyst tells investors in a research note. Rothschild also expects the industry to remain resilient amid macroeconomic uncertainty.
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