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ROL Should I Buy

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Intellectia

Should You Buy Rollins Inc (ROL) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
53.930
1 Day change
0.82%
52 Week Range
66.140
Analysis Updated At
2026/03/27
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Rollins Inc is not a strong buy at the moment for a beginner investor with a long-term strategy. While the company has shown consistent growth in revenue and net income, the recent financial performance was impacted by weather-related headwinds, and technical indicators suggest a bearish trend. Additionally, the lack of strong proprietary trading signals and mixed analyst ratings further support a hold recommendation.

Technical Analysis

The technical indicators show a bearish trend. The MACD is negative and contracting (-0.165), RSI is neutral at 20.753, and moving averages are bearish (SMA_200 > SMA_20 > SMA_5). The stock is trading near its S1 support level of 52.715, with resistance at 55.939.

Options Data

Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
8
Buy
3

Positive Catalysts

  • The company is highlighted as a safe investment option in the pest control industry due to its stable growth potential.

Neutral/Negative Catalysts

  • Recent Q4 results missed expectations due to weather-related headwinds, which could persist into the first half of the year. Analysts have lowered price targets, and the stock has a 50% chance of declining by -2.97% in the next day. Technical indicators also suggest a bearish trend.

Financial Performance

In Q4 2025, Rollins reported revenue of $912.91M (+9.70% YoY), net income of $116.44M (+10.19% YoY), and EPS of $0.24 (+9.09% YoY). However, gross margin slightly declined to 47.52% (-0.19% YoY).

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analyst ratings are mixed. BofA reinstated a Buy rating with a $67 price target, while Wells Fargo downgraded the stock to Equal Weight with a $56 price target. Other firms have adjusted price targets downward, citing weather-related headwinds and missed Q4 expectations.

Wall Street analysts forecast ROL stock price to rise
10 Analyst Rating
Wall Street analysts forecast ROL stock price to rise
8 Buy
2 Hold
0 Sell
Strong Buy
Current: 53.490
sliders
Low
55
Averages
68.11
High
72
Current: 53.490
sliders
Low
55
Averages
68.11
High
72
BofA
NULL
to
Buy
initiated
$67
AI Analysis
2026-02-17
Reason
BofA
Price Target
$67
AI Analysis
2026-02-17
initiated
NULL
to
Buy
Reason
BofA reinstated coverage of Rollins with a Buy rating and $67 price target. As part of the firm reinstating coverage on 19 Information and Business Services stocks, the analyst noted that the firm is "generally constructive" on the group and expects average revenue, EPS and free cash flow growth of 7%, 12%, and 11%, respectively, in 2026.
Canaccord
Hold
downgrade
$55 -> $52
2026-02-13
Reason
Canaccord
Price Target
$55 -> $52
2026-02-13
downgrade
Hold
Reason
Canaccord lowered the firm's price target on Rollins to $52 from $55 and keeps a Hold rating on the shares. The firm said they reported Q4 results which were below expectations as weather drove the Q4 miss. Canaccord said they would become more constructive if revenue growth accelerates and/or its targeted incremental margins are deemed consistently achievable.
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