Should I Buy RL? RL 2026 Analysis

Should You Buy Ralph Lauren Corp (RL) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion

Buy

Latest Price

355.090

1 Day change

0.59%

52 Week Range

380.000

Analysis Updated At

2026/01/26

Ralph Lauren Corp (RL) is a good buy for a beginner investor with a long-term strategy and $50,000-$100,000 available for investment. The company demonstrates strong financial growth, positive analyst sentiment, and bullish long-term trends. Despite minor pre-market price fluctuations, the stock's fundamentals and outlook align with the investor's goals.

Technical Analysis

The stock shows bullish moving averages (SMA_5 > SMA_20 > SMA_200), indicating an upward trend. RSI is neutral at 54.956, and MACD is slightly negative but contracting, suggesting no immediate bearish momentum. Key support is at 358.885, and resistance is at 374.195, with a pivot at 366.54.

Options Data

Bearish

Open Interest Put-Call Ratio

Bearish

Option Volume Put-Call Ratio

The high put-call ratios suggest bearish sentiment in the short term, but this is not necessarily reflective of long-term trends.

Technical Summary

Sell

Buy

Positive Catalysts

Strong financial performance in Q2 2026, with revenue up 16.49% YoY, net income up 40.30% YoY, and EPS up 44.16% YoY.
Positive analyst sentiment with multiple Buy ratings and raised price targets, including UBS ($
and Deutsche Bank ($422).
Bullish moving averages and strong gross margin growth (67.96%, up 1.49% YoY).

Neutral/Negative Catalysts

Neutral insider and hedge fund trading trends, indicating no significant recent institutional activity.
Slight pre-market price decline (-0.01%) and minor bearish sentiment in options data.

Financial Performance

Ralph Lauren posted robust Q2 2026 financials, with revenue increasing to $2.01 billion (up 16.49% YoY), net income rising to $207.5 million (up 40.30% YoY), and EPS growing to 3.33 (up 44.16% YoY). Gross margin improved to 67.96%, reflecting operational efficiency.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts are highly optimistic about Ralph Lauren, with multiple Buy and Overweight ratings. Price targets have been raised significantly, with UBS setting the highest target at $473. Analysts cite strong consumer trends, inventory discipline, and macro tailwinds as key drivers for growth.

14 Analyst Rating

Wall Street analysts forecast RL stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for RL is 401.85 USD with a low forecast of 305 USD and a high forecast of 473 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

12 Buy

2 Hold

0 Sell

Strong Buy

Current: 352.990

Low

305

Averages

401.85

High

473

Current: 352.990

Low

305

Averages

401.85

High

473

UBS

Buy

maintain

$473 -> $474

AI Analysis

2026-01-28

New

Reason

UBS

Price Target

$473 -> $474

AI Analysis

2026-01-28

New

maintain

Buy

Reason

UBS raised the firm's price target on Ralph Lauren to $474 from $473 and keeps a Buy rating on the shares. UBS sees a balanced upside/downside skew into the Q3 earnings report, the analyst tells investors in a research note.

Deutsche Bank

Krisztina Katai

resume

$422

2026-01-08

Reason

Deutsche Bank

Krisztina Katai

Price Target

$422

2026-01-08

resume

Reason

Deutsche Bank analyst Krisztina Katai resumed coverage of Ralph Lauren with a Buy rating and $422 price target. The firm resumed coverage of global brands, off-price, and specialty beauty retail. Following a "surprisingly strong" year for retail, Deutsche is entering 2026 with optimism as it anticipates a "volatile but broadly risk-on" macro environment, the analyst tells investors in a research note. The firm sees solid top-line trends, particularly in the first half of the year, due to easier weather comparisons and a boost in tax refunds.

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RL Should I Buy

RL Should I Buy

Should You Buy Ralph Lauren Corp (RL) Today? Analysis, Price Targets, and 2026 Outlook.

Technical Analysis

Options Data

Technical Summary

Positive Catalysts

Neutral/Negative Catalysts

Financial Performance

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

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