Should I Buy RHP? RHP 2026 Analysis

Should You Buy Ryman Hospitality Properties Inc (RHP) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion

Hold

Latest Price

94.660

1 Day change

1.26%

52 Week Range

106.740

Analysis Updated At

2026/01/26

Ryman Hospitality Properties Inc (RHP) is not a strong buy for a beginner, long-term investor at this time. While the technical indicators show some bullish trends, the financial performance has weakened significantly in the latest quarter with declining net income, EPS, and gross margin. Additionally, there are no strong positive catalysts or significant insider/hedge fund activity to support a buy decision. Analysts' ratings are mixed, and the stock lacks recent news or event-driven momentum. Given the investor's profile and the current data, holding off on this investment is recommended.

Technical Analysis

The technical indicators show a mixed to slightly bullish trend. The MACD is positive and expanding, and moving averages are bullish (SMA_5 > SMA_20 > SMA_200). RSI is neutral at 54.551, and the price is near the pivot level of 95.23, with resistance at 97.449 and support at 93.011. However, the stock trend analysis predicts a -0.85% chance in the next day and a -3.14% decline in the next month, which tempers the bullish signals.

Options Data

Neutral

Open Interest Put-Call Ratio

Bullish

Option Volume Put-Call Ratio

Technical Summary

Sell

Buy

Positive Catalysts

Barclays initiated coverage with an Overweight rating and a $110 price target, citing a solid balance sheet and definable business strategy. The stock has bullish moving averages and a positive MACD.

Neutral/Negative Catalysts

Morgan Stanley lowered the price target to $88, citing muted fundamentals in the sector. The latest financial performance shows significant declines in net income (-40.88% YoY), EPS (-43.48% YoY), and gross margin (-19.31% YoY). No significant hedge fund or insider activity, and no recent news or congress trading data.

Financial Performance

In Q3 2025, revenue increased by 7.73% YoY to $592.46M, but net income dropped by 40.88% YoY to $34.89M. EPS fell by 43.48% YoY to 0.52, and gross margin declined by 19.31% YoY to 17.09%. The financial performance indicates weakening profitability despite revenue growth.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts' ratings are mixed. Barclays has an Overweight rating with a $110 price target, while Morgan Stanley lowered its price target to $88 with an Equal Weight rating. Truist maintains a Buy rating with a $121 price target. The consensus reflects uncertainty about the stock's long-term potential.

7 Analyst Rating

Wall Street analysts forecast RHP stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for RHP is 108.71 USD with a low forecast of 92 USD and a high forecast of 121 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

6 Buy

1 Hold

0 Sell

Strong Buy

Current: 93.480

Low

Averages

108.71

High

121

Current: 93.480

Low

Averages

108.71

High

121

Morgan Stanley

Equal Weight

downgrade

$92 -> $88

AI Analysis

2026-01-16

Reason

Morgan Stanley

Price Target

$92 -> $88

AI Analysis

2026-01-16

downgrade

Equal Weight

Reason

Morgan Stanley lowered the firm's price target on Ryman Hospitality to $88 from $92 and keeps an Equal Weight rating on the shares. Gaming, lodging and leisure fundamentals were "muted" in 2025, with select areas of acceleration skewed to companies serving older, wealthier consumers, the analyst tells investors in a 2026 look ahead note on the group. For 2026, the firm expects "more of the same fundamentally," with the added wrinkle of rates boosting goods over services, the analyst added.

Barclays

Overweight

initiated

$110

2026-01-06

Reason

Barclays

Price Target

$110

2026-01-06

initiated

Overweight

Reason

Barclays initiated coverage of Ryman Hospitality with an Overweight rating and $110 price target. The firm launched coverage of seven hotel real estate investment trusts. The firm believes the hotel REITs will continue to function mainly as a short- term trading sector for many REIT investors, rather than as a potential source of long-term excess returns. Barclays favors companies with "definable business strategies and solid balance sheets."

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RHP Should I Buy

RHP Should I Buy

Should You Buy Ryman Hospitality Properties Inc (RHP) Today? Analysis, Price Targets, and 2026 Outlook.

Technical Analysis

Options Data

Technical Summary

Positive Catalysts

Neutral/Negative Catalysts

Financial Performance

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

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