PubMatic Partners with Independent Agencies for AgenticOS Integration
PubMatic announced a partnership that gives independent agencies direct integration into AgenticOS. Through this collaboration, member agencies in the Untapped Growth collective can now deploy proprietary buyer agents that operate directly inside PubMatic's AgenticOS, creating and launching campaigns with full access to PubMatic's top data partners and curation capabilities, billions of impressions across CTV, and GPU infrastructure that ensures reliable performance.