Historical Valuation
Priority Technology Holdings Inc (PRTH) is now in the Undervalued zone, suggesting that its current forward PS ratio of 0.43 is considered Undervalued compared with the five-year average of -5.61. The fair price of Priority Technology Holdings Inc (PRTH) is between 8.70 to 13.19 according to relative valuation methord. Compared to the current price of 5.82 USD , Priority Technology Holdings Inc is Undervalued By 33.14%.
Relative Value
Fair Zone
8.70-13.19
Current Price：5.82
33.14%
Undervalued
P/E
EV/EBITDA
EV/EBIT
P/S
P/OCF
P/FCF
1Y
3Y
5Y
Trailing
Forward
Priority Technology Holdings Inc (PRTH) has a current Price-to-Book (P/B) ratio of -3.95. Compared to its 3-year average P/B ratio of -3.00 , the current P/B ratio is approximately 31.52% higher. Relative to its 5-year average P/B ratio of -3.87, the current P/B ratio is about 1.97% higher. Priority Technology Holdings Inc (PRTH) has a Forward Free Cash Flow (FCF) yield of approximately 4.65%. Compared to its 3-year average FCF yield of 15.13%, the current FCF yield is approximately -69.23% lower. Relative to its 5-year average FCF yield of 10.30% , the current FCF yield is about -54.83% lower.
P/B
Median3y
-3.00
Median5y
-3.87
FCF Yield
Median3y
15.13
Median5y
10.30
Competitors Valuation Multiple
AI Analysis for PRTH
The average P/S ratio for PRTH competitors is 1.57, providing a benchmark for relative valuation. Priority Technology Holdings Inc Corp (PRTH.O) exhibits a P/S ratio of 0.43, which is -72.55% above the industry average. Given its robust revenue growth of 6.34%, this premium appears unsustainable.
Performance Decomposition
AI Analysis for PRTH
1Y
3Y
5Y
Market capitalization of PRTH increased by 0.00% over the past 1 year. The primary factor behind the change was an decrease in Unknown from 0.00 to 0.00.
The secondary factor is the Unknown, contributed 0.00%to the performance.
Overall, the performance of PRTH in the past 1 year is driven by Unknown.
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Frequently Asked Questions
Is PRTH currently overvalued or undervalued?
Priority Technology Holdings Inc (PRTH) is now in the Undervalued zone, suggesting that its current forward PS ratio of 0.43 is considered Undervalued compared with the five-year average of -5.61. The fair price of Priority Technology Holdings Inc (PRTH) is between 8.70 to 13.19 according to relative valuation methord. Compared to the current price of 5.82 USD , Priority Technology Holdings Inc is Undervalued By 33.14% .
What is Priority Technology Holdings Inc (PRTH) fair value?
PRTH's fair value is calculated using relative valuation, based on historical P/E and P/S ranges and their premiums/discounts relative to a competitor average , adjusted by weights. The fair price of Priority Technology Holdings Inc (PRTH) is between 8.70 to 13.19 according to relative valuation methord.
How does PRTH's valuation metrics compare to the industry average?
The average P/S ratio for PRTH's competitors is 1.57, providing a benchmark for relative valuation. Priority Technology Holdings Inc Corp (PRTH) exhibits a P/S ratio of 0.43, which is -72.55% above the industry average. Given its robust revenue growth of 6.34%, this premium appears unsustainable.
What is the current P/B ratio for Priority Technology Holdings Inc (PRTH) as of Jan 09 2026?
As of Jan 09 2026, Priority Technology Holdings Inc (PRTH) has a P/B ratio of -3.95. This indicates that the market values PRTH at -3.95 times its book value.
What is the current FCF Yield for Priority Technology Holdings Inc (PRTH) as of Jan 09 2026?
As of Jan 09 2026, Priority Technology Holdings Inc (PRTH) has a FCF Yield of 4.65%. This means that for every dollar of Priority Technology Holdings Inc’s market capitalization, the company generates 4.65 cents in free cash flow.
What is the current Forward P/E ratio for Priority Technology Holdings Inc (PRTH) as of Jan 09 2026?
As of Jan 09 2026, Priority Technology Holdings Inc (PRTH) has a Forward P/E ratio of 7.57. This means the market is willing to pay $7.57 for every dollar of Priority Technology Holdings Inc’s expected earnings over the next 12 months.
What is the current Forward P/S ratio for Priority Technology Holdings Inc (PRTH) as of Jan 09 2026?
As of Jan 09 2026, Priority Technology Holdings Inc (PRTH) has a Forward P/S ratio of 0.43. This means the market is valuing PRTH at $0.43 for every dollar of expected revenue over the next 12 months.