Should I Buy PLTK? PLTK 2026 Analysis

Should You Buy Playtika Holding Corp (PLTK) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion

Hold

Latest Price

3.630

1 Day change

1.68%

52 Week Range

7.410

Analysis Updated At

2026/01/26

Playtika Holding Corp (PLTK) is not a strong buy at the moment for a beginner investor with a long-term strategy. The technical indicators show a bearish trend, and there are no significant positive catalysts or trading signals to support an immediate buy decision. While the company has shown revenue growth, its net income has slightly declined, and analyst sentiment is mixed with a recent price target downgrade. Given the lack of strong bullish signals and the potential for further downside, holding off on investing in PLTK is recommended for now.

Technical Analysis

The technical indicators for PLTK suggest a bearish trend. The MACD is below 0 and negatively contracting, RSI is neutral at 38.81, and moving averages are bearish (SMA_200 > SMA_20 > SMA_5). The stock is trading near its pivot level of 3.58, with key resistance at 3.721 and support at 3.44.

Options Data

Bullish

Open Interest Put-Call Ratio

Bullish

Option Volume Put-Call Ratio

Technical Summary

Sell

Buy

Positive Catalysts

Revenue increased by 8.67% YoY in Q3 2025, and gross margin improved slightly to 73.55%.

Neutral/Negative Catalysts

Analyst sentiment is mixed with a recent price target downgrade. No recent news or significant trading trends from insiders or hedge funds. Stock trend analysis indicates a 50% chance of a decline in the next day, week, and month.

Financial Performance

In Q3 2025, revenue increased to $674.6M (up 8.67% YoY), net income dropped to $39.1M (down 0.51% YoY), EPS remained flat at 0.11, and gross margin improved to 73.55% (up 0.86% YoY).

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Citi recently lowered the price target to $7 from $8 while maintaining a Buy rating. Freedom Capital initiated coverage with a Hold rating and a $3.75 price target, citing potential for worsening trends before improvement.

5 Analyst Rating

Wall Street analysts forecast PLTK stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for PLTK is 7.25 USD with a low forecast of 3.75 USD and a high forecast of 14 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

2 Buy

3 Hold

0 Sell

Moderate Buy

Current: 3.570

Low

3.75

Averages

7.25

High

Current: 3.570

Low

3.75

Averages

7.25

High

Citi

Buy

downgrade

$8 -> $7

AI Analysis

2025-11-17

Reason

Citi

Price Target

$8 -> $7

AI Analysis

2025-11-17

downgrade

Buy

Reason

Citi lowered the firm's price target on Playtika to $7 from $8 and keeps a Buy rating on the shares.

Freedom Capital

Hold

initiated

$3.75

2025-11-03

Reason

Freedom Capital

Price Target

$3.75

2025-11-03

initiated

Hold

Reason

Freedom Capital initiated coverage of Playtika with a Hold rating and $3.75 price target. The firm expects the company to miss Q3 estimates and says Playtika's trends could get worse before improving.

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PLTK Should I Buy

PLTK Should I Buy

Should You Buy Playtika Holding Corp (PLTK) Today? Analysis, Price Targets, and 2026 Outlook.

Technical Analysis

Options Data

Technical Summary

Positive Catalysts

Neutral/Negative Catalysts

Financial Performance

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

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