PII Should I Buy
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Polaris Inc (PII) is not a strong buy for a beginner, long-term investor at this moment. While the company has shown positive revenue growth, its recent financial performance, including a significant drop in net income and EPS, raises concerns. Additionally, insider selling and mixed analyst ratings suggest caution. The absence of strong trading signals and limited positive catalysts further support a hold recommendation.
The technical indicators are mixed. While the moving averages are bullish (SMA_5 > SMA_20 > SMA_200), the MACD is negatively expanding, and the RSI is neutral at 40.053. The stock is trading near its pivot level of 66.863, with support at 64.017 and resistance at 69.709. These factors suggest no clear upward momentum.
Dealer inventories have stabilized, and retail trends are improving. Seaport Research views the company as undervalued and sees potential in the outdoor recreation market.
Insiders are selling heavily, with a 1165.46% increase in selling activity over the last month. Mixed analyst ratings with lowered price targets and concerns about tepid demand.
In Q4 2025, Polaris reported revenue of $1.92 billion, up 9.49% YoY. However, net income dropped significantly to -$303.6 million, and EPS fell to -$5.34. Gross margin also declined to 19.99%, down 1.96% YoY.
Analyst ratings are mixed. Roth Capital raised the price target to $64 but maintained a Neutral rating. RBC Capital lowered its target to $65 with a Sector Perform rating. Seaport Research lowered its target to $80 but maintained a Buy rating, citing undervaluation. Morgan Stanley raised its target to $81 with an Equal Weight rating. Analysts highlight stable retail trends but express concerns about tepid demand and mixed Q4 results.
