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PII Should I Buy

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Intellectia

Should You Buy Polaris Inc (PII) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
54.500
1 Day change
2.04%
52 Week Range
75.250
Analysis Updated At
2026/03/27
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Polaris Inc (PII) is not a strong buy for a beginner, long-term investor at this time. The company's financial performance is weak, with significant declines in net income and EPS, and insider selling is high. Additionally, analysts have mixed views with no strong upward momentum in price targets. While technical indicators show some positive trends, they are not strong enough to outweigh the negative catalysts.

Technical Analysis

The MACD histogram is positive at 0.935, indicating bullish momentum. RSI is neutral at 68.389, and moving averages are converging, suggesting no clear breakout trend. The stock is trading near its resistance level (R1: 57.317), which may limit immediate upside potential.

Options Data

Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

The low put-call ratios indicate bullish sentiment in the options market, but the overall volume is low, limiting the reliability of this signal.

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
6
Buy
5

Positive Catalysts

  • Dealer inventories have stabilized, and powersports market conditions are slowly improving.

Neutral/Negative Catalysts

  • Insider selling has increased by 1165.46% over the last month, indicating a lack of confidence from insiders. Analysts highlight a poor demand backdrop and unresolved share capture issues. No recent news or significant events to drive positive sentiment.

Financial Performance

In Q4 2025, revenue increased by 9.49% YoY to $1.92 billion. However, net income dropped to -$303.6 million, down -2964.15% YoY, and EPS fell to -$5.34, down -2910.53% YoY. Gross margin also declined slightly to 19.99%, down -1.96% YoY.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts have mixed views. Recent ratings include 'Equal Weight' from Wells Fargo with a $52 price target, and 'Buy' from Seaport Research with an $80 price target. However, most analysts highlight a weak demand environment and unresolved challenges, with price targets generally being lowered.

Wall Street analysts forecast PII stock price to rise
10 Analyst Rating
Wall Street analysts forecast PII stock price to rise
0 Buy
10 Hold
0 Sell
Hold
Current: 54.500
sliders
Low
57
Averages
66.67
High
72
Current: 54.500
sliders
Low
57
Averages
66.67
High
72
Wells Fargo
Equal Weight
initiated
$52
AI Analysis
2026-03-10
Reason
Wells Fargo
Price Target
$52
AI Analysis
2026-03-10
initiated
Equal Weight
Reason
Wells Fargo initiated coverage of Polaris with an Equal Weight rating and $52 price target. The company is making progress improving the quality of its business, but the demand backdrop "remains poor," the analyst tells investors in a research note. Wells sees tariffs as a "key overhang" for the stock thinks Polaris' "share capture debate remains unresolved for now."
Morgan Stanley
Morgan Stanley
Equal Weight
downgrade
$81 -> $74
2026-02-17
Reason
Morgan Stanley
Morgan Stanley
Price Target
$81 -> $74
2026-02-17
downgrade
Equal Weight
Reason
Morgan Stanley lowered the firm's price target on Polaris to $74 from $81 and keeps an Equal Weight rating on the shares. After attending the 2026 Miami boat show last week, the firm noted that original equipment manufacturers pointed to a choppy consumer environment, but expect innovation to propel share gains when demand recovers. The firm added that it adjusted estimates for the powersports space on the back of the event and Q4 earnings.
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