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PFG Should I Buy

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Intellectia

Should You Buy Principal Financial Group Inc (PFG) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
96.190
1 Day change
0.02%
52 Week Range
97.880
Analysis Updated At
2026/04/17
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Principal Financial Group Inc (PFG) is not a strong buy for a beginner, long-term investor at this moment. While the stock shows some positive technical indicators and a stable options sentiment, the lack of significant positive catalysts, declining financial performance in the latest quarter, and neutral analyst ratings suggest that holding the stock is a more prudent approach.

Technical Analysis

The technical indicators show a bullish trend with SMA_5 > SMA_20 > SMA_200 and a MACD histogram of 0.636, which is positive. RSI_6 at 64.715 is neutral, and the stock is trading near its resistance level of 94.838. However, the pre-market price of 94.54 is close to the resistance, limiting immediate upside potential.

Options Data

Bearish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

The options data indicates a slightly bearish sentiment with a higher put open interest compared to calls. However, the option volume is minimal, suggesting low trading activity.

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
4
Buy
9

Positive Catalysts

  • The stock has a 60% chance of gaining 2.13% in the next week and 8.31% in the next month based on historical candlestick patterns. Additionally, the pre-market price is up 0.60%, indicating some short-term buying interest.

Neutral/Negative Catalysts

  • Analyst ratings are mostly neutral or underweight, with price targets ranging from $84 to $96, limiting upside potential. There is no recent news or significant insider/hedge fund activity to act as a catalyst.

Financial Performance

In Q4 2025, revenue increased by 13.26% YoY to $4.49 billion, but net income dropped by 42.90% YoY to $517 million, and EPS fell by 40.66% YoY to 2.32. This indicates declining profitability despite revenue growth.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analyst ratings are neutral overall, with recent price target adjustments ranging from $84 to $96. Barclays maintains an Underweight rating, citing sluggish premium growth, while UBS and Morgan Stanley have Neutral or Equal Weight ratings. There is no strong consensus for a buy recommendation.

Wall Street analysts forecast PFG stock price to fall
9 Analyst Rating
Wall Street analysts forecast PFG stock price to fall
1 Buy
6 Hold
2 Sell
Hold
Current: 96.170
sliders
Low
74
Averages
91.33
High
103
Current: 96.170
sliders
Low
74
Averages
91.33
High
103
BofA
Neutral
maintain
$96 -> $92
AI Analysis
2026-04-14
Reason
BofA
Price Target
$96 -> $92
AI Analysis
2026-04-14
maintain
Neutral
Reason
BofA lowered the firm's price target on Principal Financial to $92 from $96 and keeps a Neutral rating on the shares. The firm adjusted price target among its U.S. insurance coverage to reflect Q4 events and changes to peer multiples.
UBS
Michael Ward
Neutral
maintain
$92 -> $94
2026-04-09
Reason
UBS
Michael Ward
Price Target
$92 -> $94
2026-04-09
maintain
Neutral
Reason
UBS analyst Michael Ward raised the firm's price target on Principal Financial to $94 from $92 and keeps a Neutral rating on the shares.
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