PERI News & Events

Perion announced the launch of Ask Perion, a self-serve agentic interface within the Perion One platform, alongside the Ask Perion Mobile App, debuting at Cannes Lions 2026. Digital advertising has long required marketers to navigate fragmented dashboards, manual reporting workflows, and disconnected planning tools, creating delays between insights and action, and resulting in inefficiency for advertisers. As omnichannel execution becomes more complex, marketing teams are finding it increasingly difficult to access and leverage the data available to them. Closing that gap requires infrastructure that meets marketers where they work, transforming complex data into immediate action and accelerating the path from campaign planning to revenue generation. Positioned at the center of the Perion One platform, Ask Perion addresses this market need. It combines two integrated capabilities: an Insights Agent that answers campaign performance questions in plain language, providing clear conclusions across spend, delivery, pacing, creatives, and channels; and a Planning Agent that converts marketing briefs into structured, client-ready cross-channel media plans, focused on the defined campaign goals.

Perion (PERI) announced a strategic partnership with Best Buy Canada (BBY). The retailer has selected Perion as its end-to-end technology partner to power the monetization of its programmatic in-store digital signage network. Key Strategic Partnership Highlights - Market Expansion: This partnership expands Perion's footprint in the growing Retail Media ecosystem by transitioning Best Buy Canada's in-store media to a programmatic-first retail media model. Full-Stack Adoption: Best Buy Canada is deploying Perion's suite - including Ad Server, SSP, and Header Bidding technologies. Yield Optimization: Moving from traditional "loop-based" signage to Perion's dynamic, impression-level decisioning engine allows Best Buy to drive higher yield and improved monetization efficiency

Perion is introducing new capabilities at WOO London. The new features span campaign planning, guaranteed delivery, and measurement, closing key operational gaps in how Programmatic Digital Out of Home is planned, bought, and measured. PLAN Ask Perion: An agentic DOOH planning experience that transforms campaign planning from a manual workflow into a conversational interface. Buyers can describe budget, market, audience, and campaign goals in natural language and receive a structured media plan across cities, venue types, formats, audience segments, and publishers in minutes. ACTIVATE DOOH SOV: A new guaranteed-delivery campaign type inside Perion One designed to bring the 75-80% of DOOH spend that is still booked direct into the same infrastructure used for programmatic demand. Publishers can now manage guaranteed share-of-voice and per-screen delivery inside the platform, without parallel workflows or external booking systems. ANALYZE Curated Measurement: A new measurement layer that gives advertisers a clearer view of incremental campaigns by connecting planning inputs, delivery data, and outcome signals inside a single workflow. Rather than stitching together third-party studies after the fact, Curated Measurement surfaces performance indicators alongside activation, ultimately helping buyers and publishers evaluate what worked and why, closer to the point of execution. Together, these launches reflect a broader shift in how Programmatic DOOH is executed: smarter planning, greater activation control, and measurement that's connected to the workflow rather than layered on after the campaign.