OPRX News & Events

OptimizeRx announced at CES 2026 a data collaboration with Experian. This integration maps OptimizeRx Micro-Neighborhood audiences to Experian's identity graph, "enabling seamless onboarding and curated audience activation, delivering a transparent, reliable methodology for life sciences brands and healthcare marketing agencies to reach and measure consumer audiences at scale," the company said.

OptimizeRx announced four new partner agreements that expand the company's in-workflow point-of-care network. The newly executed agreements include: an exclusive, multi-year agreement with a e-prescribing platform previously available only through a competitive network; a new partnership that extends the company's presence into the point-of-discharge setting; multi-year renewals with two of the company's electronic health record and eRx partners-one of which establishes an exclusive partnership.