Should I Buy MOV? MOV 2026 Analysis

Should You Buy Movado Group Inc (MOV) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion

Buy

Latest Price

22.890

1 Day change

2.74%

52 Week Range

23.060

Analysis Updated At

2026/01/26

Movado Group Inc (MOV) is a good buy for a beginner investor with a long-term strategy and $50,000-$100,000 available for investment. The company's strong financial performance, bullish moving averages, and positive analyst sentiment make it a compelling choice for long-term growth. While there are no immediate trading signals or significant news catalysts, the stock's valuation and stability provide a solid entry point.

Technical Analysis

The stock's technical indicators show bullish moving averages (SMA_5 > SMA_20 > SMA_200), indicating an upward trend. However, the MACD histogram is negative and expanding, suggesting short-term bearish momentum. RSI is neutral at 54.496, and the stock is trading near its resistance level (R1: 22.948).

Options Data

Bullish

Open Interest Put-Call Ratio

Bullish

Option Volume Put-Call Ratio

Technical Summary

Sell

Buy

Positive Catalysts

Strong financial performance in Q3 2026, with revenue up 3.11% YoY, net income up 98.53% YoY, and EPS up 100% YoY.
Positive analyst sentiment with an 'Outperform' rating and a $30 price target.
Bullish moving averages indicating a potential upward trend.

Neutral/Negative Catalysts

No recent news or significant trading trends from hedge funds or insiders.
MACD indicates short-term bearish momentum.
Stock trend analysis suggests a potential -8.59% decline in the next month.

Financial Performance

In Q3 2026, Movado reported revenue of $186.13M (up 3.11% YoY), net income of $9.58M (up 98.53% YoY), EPS of $0.42 (up 100% YoY), and a gross margin of 54.29% (up 1.42% YoY). These results highlight strong growth and profitability.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Northland initiated coverage with an 'Outperform' rating and a $30 price target, citing Movado's recession-tested business model, experienced management, and attractive valuation due to tariff-related noise.

3 Analyst Rating

Wall Street analysts forecast MOV stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for MOV is 30.5 USD with a low forecast of 30 USD and a high forecast of 31.5 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

3 Buy

0 Hold

0 Sell

Strong Buy

Current: 22.280

Low

Averages

30.5

High

31.5

Current: 22.280

Low

Averages

30.5

High

31.5

Northland

Outperform

initiated

$30

AI Analysis

2026-01-07

Reason

Northland

Price Target

$30

AI Analysis

2026-01-07

initiated

Outperform

Reason

Northland initiated coverage of Movado with an Outperform rating and $30 price target. The firm believes Movado has been "caught up in tariff noise," which it sees providing a great entry point. The company has "a recession-tested business model" and an experienced management team focused on returning capital to shareholders, the analyst tells investors.

BWS Financial

Hamed Khorsand

Strong Buy

Maintains

$32

2025-04-21

Reason

BWS Financial

Hamed Khorsand

Price Target

$32

2025-04-21

Maintains

Strong Buy

Reason

MOV Should I Buy

MOV Should I Buy

Should You Buy Movado Group Inc (MOV) Today? Analysis, Price Targets, and 2026 Outlook.

Technical Analysis

Options Data

Technical Summary

Positive Catalysts

Neutral/Negative Catalysts

Financial Performance

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

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