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MORN Should I Buy

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Intellectia

Should You Buy Morningstar Inc (MORN) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
153.680
1 Day change
-6.46%
52 Week Range
316.710
Analysis Updated At
2026/06/19
Should I buy Analysis is updated weekly. For real time "Should I Buy" analysis, please sign up to get free answers.

Morningstar Inc. is not a strong buy at this moment for a beginner investor with a long-term strategy. The stock is currently in a bearish trend, with negative price momentum and oversold technical indicators. Hedge funds are buying, but insider selling and Congress members' recent sale transactions suggest caution. Additionally, there are no strong proprietary trading signals to support an immediate buy decision. While the company has stable cash flow as evidenced by its dividend declaration, the lack of financial growth data and the recent price target downgrade by analysts further support a hold recommendation.

Technical Analysis

The stock is in a bearish trend with the MACD histogram at -2.979 (negatively expanding), RSI_6 at 14.168 (oversold), and bearish moving averages (SMA_200 > SMA_20 > SMA_5). Key support levels are at 159.076 and 151.082, with resistance at 172.014 and 184.952.

Options Data

Bullish
Open Interest Put-Call Ratio
Bearish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
10
Buy
5

Positive Catalysts

  • Hedge funds are significantly increasing their buying activity (up 395.58% over the last quarter). The company declared a quarterly dividend of $0.50 per share, reflecting stable cash flow.

Neutral/Negative Catalysts

  • Insiders are selling heavily, with a 1983.31% increase in selling activity over the last month. Congress members have made 4 sale transactions in the last 90 days, with no purchases. Analysts recently lowered the price target from $265 to $210, citing potential erosion in certain business areas due to AI-driven changes.

Financial Performance

No financial growth data available for the latest quarter. However, the company declared a dividend, indicating stable cash flow.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Rothschild & Co Redburn downgraded the price target from $265 to $210 and maintained a Neutral rating. Analysts believe AI may drive redistribution of value in the industry, which could affect Morningstar's business model.

Wall Street analysts forecast MORN stock price to rise
2 Analyst Rating
Wall Street analysts forecast MORN stock price to rise
2 Buy
0 Hold
0 Sell
Moderate Buy
Current: 164.300
sliders
Low
250
Averages
285
High
320
Current: 164.300
sliders
Low
250
Averages
285
High
320
Rothschild & Co Redburn
Neutral
downgrade
$265 -> $210
AI Analysis
2026-06-18
New
Reason
Rothschild & Co Redburn
Price Target
$265 -> $210
AI Analysis
2026-06-18
New
downgrade
Neutral
Reason
Rothschild & Co Redburn lowered the firm's price target on Morningstar to $210 from $265 and keeps a Neutral rating on the shares. The firm says AI is driving a "redistribution of value rather than wholesale disruption" in information services. Proprietary, non-replicable datasets like ratings, risk and certain private-market data, will retain pricing power and may see increased demand, while workflow, aggregation and interface-led models :face gradual erosion," the analyst tells investors in a research note. Rothschild adjusted ratings and price targets in the group.
BMO Capital
Outperform
to
NULL
downgrade
$257 -> $193
2026-02-17
Reason
BMO Capital
Price Target
$257 -> $193
2026-02-17
downgrade
Outperform
to
NULL
Reason
BMO Capital lowered the firm's price target on Morningstar to $193 from $257 and keeps an Outperform rating on the shares. The company's Q4 results topped estimates, but Morningstar Direct Platform and PitchBook growth decelerated and the management noted some corrective actions in PitchBook given several headwinds the company is facing around competition, sales cycles, and AI strategy, the analyst tells investors in a research note.
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