MNTN News & Events

Upwave announced a deepened partnership with MNTN, including an integration that makes it easier for MNTN advertisers to measure and optimize Brand Lift for their Connected TV campaigns. The integration gives marketers faster access to insights on how their MNTN Performance TV campaigns drive awareness, consideration, and other key brand metrics.

MNTN (MNTN) announced a new integration with HubSpot (HUBS). "MNTN was built so that TV can be as measurable and performance-driven as search and social," said Mark Douglas, President and CEO of MNTN. "As marketers demand more measurable outcomes from television, we believe the next phase of CTV growth will come from tighter integration with the platforms revenue teams already depend on. By making TV more accountable and accessible to Business-to-Business advertisers, we're expanding the universe of brands that can confidently invest in the channel. This integration allows us to connect that missing link of TV performance directly to the pipeline."