Should I Buy MCFT? MCFT 2026 Analysis

Should You Buy Mastercraft Boat Holdings Inc (MCFT) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion

Hold

Latest Price

20.710

1 Day change

-0.93%

52 Week Range

23.930

Analysis Updated At

2026/01/26

MasterCraft Boat Holdings Inc (MCFT) is not a strong buy for a beginner investor with a long-term strategy and $50,000-$100,000 available for investment. The stock's technical indicators are neutral, options data reflects bearish sentiment, and the company's financial performance shows declining profitability despite slight revenue growth. Analysts have a neutral stance, and there are no significant positive catalysts or recent influential trading activity to suggest immediate upside potential.

Technical Analysis

The MACD histogram is positive but contracting, RSI is neutral at 48.599, and moving averages are bullish (SMA_5 > SMA_20 > SMA_200). Key support is at 21.03, resistance at 22.62. Overall, the technical indicators suggest a neutral trend with no strong buy signal.

Options Data

Bearish

Open Interest Put-Call Ratio

Bullish

Option Volume Put-Call Ratio

The high Open Interest Put-Call Ratio of 1.6 indicates bearish sentiment, while the Option Volume Put-Call Ratio of 0.0 suggests minimal call activity, further reflecting a lack of bullish momentum.

Technical Summary

Sell

Buy

Positive Catalysts

Gross margin also improved by 24.77% YoY.

Neutral/Negative Catalysts

Net income and EPS have dropped significantly (-170.67% and -170.97% YoY, respectively). Analysts view the stock as fairly valued with no immediate upside, and the marine industry remains highly competitive and pressured. No recent news or influential trading activity to drive the stock higher.

Financial Performance

In Q1 2026, revenue increased by 5.57% YoY to $69,002,000. However, net income dropped by -170.67% YoY to $3,636,000, and EPS fell by -170.97% YoY to 0.22. Gross margin improved by 24.77% YoY to 21.66%. Overall, the financial performance is mixed, with declining profitability despite revenue growth.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts have a neutral stance on MCFT. Loop Capital initiated coverage with a Hold rating and a $21 price target, citing a need for evidence of improving retail fundamentals. Seaport Research also rated the stock Neutral, highlighting competitive pressures in the marine industry. Analysts view the stock as fairly valued at current levels.

4 Analyst Rating

Wall Street analysts forecast MCFT stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for MCFT is 20.35 USD with a low forecast of 19.7 USD and a high forecast of 21 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

0 Buy

4 Hold

0 Sell

Hold

Current: 20.910

Low

19.7

Averages

20.35

High

Current: 20.910

Low

19.7

Averages

20.35

High

Loop Capital

Hold

initiated

$21

AI Analysis

2025-12-23

Reason

Loop Capital

Price Target

$21

AI Analysis

2025-12-23

initiated

Hold

Reason

Loop Capital initiated coverage of MasterCraft Boat with a Hold rating and $21 price target. The marine industry has undergone a "significant inventory rationalization" period over the past 12-18 months that appears to be in the late stages entering 2026, the analyst tells investors in a research note. Loop sees reasons for optimism in 2026 despite the unfavorable macro backdrop and elevated interest rate environment. It views MasterCraft Boat shares are fairly valued at current levels. Loop wants to see evidence of improving retail fundamentals or a meaningful pullback in shares before recommending the name.

Seaport Research

Neutral

initiated

2025-12-22

Reason

Seaport Research

Price Target

2025-12-22

initiated

Neutral

Reason

Seaport Research initiated coverage of MasterCraft Boat with a Neutral rating and no price target. While positive on the U.S. consumer and believing that the highly cyclical marine industry is poised to grow unit sales in calendar 2026, the analyst says MasterCraft's marine exposure "happens to be in two of the most competitive and pressured areas of marine," namely ski/wake and pontoons.

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MCFT Should I Buy

MCFT Should I Buy

Should You Buy Mastercraft Boat Holdings Inc (MCFT) Today? Analysis, Price Targets, and 2026 Outlook.

Technical Analysis

Options Data

Technical Summary

Positive Catalysts

Neutral/Negative Catalysts

Financial Performance

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

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