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M Should I Buy

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Intellectia

Should You Buy Macy's Inc (M) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
18.090
1 Day change
2.90%
52 Week Range
24.410
Analysis Updated At
2026/03/27
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Macy's Inc is not a strong buy at the moment for a beginner investor with a long-term strategy. While the company has shown some positive financial performance in Q4 2026, macroeconomic uncertainties and mixed analyst ratings suggest limited upside potential. The technical indicators are moderately bullish, but options data and trading sentiment do not strongly support a buy decision. Given the user's impatience and unwillingness to wait for optimal entry points, holding off on this investment is recommended until clearer positive catalysts emerge.

Technical Analysis

The technical indicators show a moderately bullish trend. The MACD histogram is positive and expanding, indicating upward momentum. The RSI is neutral at 64.068, and the moving averages are bullish (SMA_5 > SMA_20 > SMA_200). Key resistance levels are at 18.68 and 19.213, with support at 16.953 and 16.42.

Options Data

Bullish
Open Interest Put-Call Ratio
Bearish
Option Volume Put-Call Ratio

The options data indicates a higher volume of puts compared to calls, suggesting bearish sentiment in the short term. Implied volatility is at 49.22, with an IV rank of 25.82, showing moderate volatility.

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
4
Buy
9

Positive Catalysts

  • Macy's Q4 2026 results showed a 48.25% YoY increase in net income and a 52.07% YoY increase in EPS, reflecting strong profitability. Jefferies analyst maintains a Buy rating with a $22 price target, citing execution-led upside potential.

Neutral/Negative Catalysts

  • Revenue dropped by -1.14% YoY, and gross margin slightly declined by -0.42% YoY. Analysts have lowered price targets, and macroeconomic uncertainties remain a significant risk. Options data suggests bearish sentiment with a high put-call volume ratio.

Financial Performance

In Q4 2026, Macy's reported revenue of $7.92 billion, down -1.14% YoY. However, net income increased to $507 million, up 48.25% YoY, and EPS rose to $1.84, up 52.07% YoY. Gross margin slightly declined to 37.51%, down -0.42% YoY.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts have mixed ratings. Jefferies maintains a Buy rating with a $22 price target, while others like Citi and JPMorgan have lowered price targets to $18 and $21, respectively, citing macro risks. UBS maintains a Sell rating with a $9 price target.

Wall Street analysts forecast M stock price to rise
12 Analyst Rating
Wall Street analysts forecast M stock price to rise
2 Buy
9 Hold
1 Sell
Hold
Current: 17.580
sliders
Low
8
Averages
21.33
High
27
Current: 17.580
sliders
Low
8
Averages
21.33
High
27
UBS
maintain
AI Analysis
2026-03-30
New
Reason
UBS
Price Target
AI Analysis
2026-03-30
New
maintain
Reason
UBS tells investors in a research note that Macy's is likely to continue to lose market share due to sizeable challenges vs. peers around price, product and service, with the Q4 report reinforcing the firm's conviction. Earnings should remain pressured over the next few years, and consensus EPS should more lower over the near-term as weak sales and opex deleverage pressure earnings, the firm says.
Telsey Advisory
Market Perform
downgrade
$25 -> $20
2026-03-19
Reason
Telsey Advisory
Price Target
$25 -> $20
2026-03-19
downgrade
Market Perform
Reason
Telsey Advisory lowered the firm's price target on Macy's to $20 from $25 and keeps a Market Perform rating on the shares. Macy's ended 2025 on a strong note, with Q4 results ahead of guidance and consensus, the analyst tells investors. Strong merchandising, marketing, and execution should deliver meaningful momentum into 2026, the firm adds.
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