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M Should I Buy

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Intellectia

Should You Buy Macy's Inc (M) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
19.940
1 Day change
2.05%
52 Week Range
24.410
Analysis Updated At
2026/04/17
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Macy's Inc is not a strong buy for a beginner, long-term investor at this moment. While the company has shown improvements in net income and EPS, the declining revenue, mixed analyst sentiment, and lack of strong trading signals suggest a cautious approach. Additionally, insider selling and challenges in the retail sector further weigh on the stock's attractiveness.

Technical Analysis

The technical indicators show a mixed picture. The MACD is positive and contracting, the RSI is neutral at 64.019, and the moving averages are bullish (SMA_5 > SMA_20 > SMA_200). The stock is trading near its resistance level (R1: 19.392), indicating limited immediate upside potential.

Options Data

Bearish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
4
Buy
10

Positive Catalysts

  • Q4 net income increased by 48.25% YoY, and EPS grew by 52.89% YoY.

  • Macy's reported comparable store sales growth of 1.8% in Q

  • Bullish moving averages suggest positive momentum.

Neutral/Negative Catalysts

  • Revenue declined by 1.14% YoY in Q

  • Gross margin dropped slightly by 0.42% YoY.

  • Insider selling by Bloomingdale's CEO, reducing holdings by 25.08%.

  • Analysts have lowered price targets, citing challenges in the retail sector and macroeconomic risks.

Financial Performance

In Q4 2026, Macy's reported a revenue decline of 1.14% YoY to $7.916 billion. However, net income rose by 48.25% YoY to $507 million, and EPS increased by 52.89% YoY to 1.85. Gross margin slightly decreased to 37.51%, down 0.42% YoY.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts are mixed on Macy's. UBS maintains a Sell rating, citing challenges in price, product, and service. Telsey Advisory, Citi, and TD Cowen lowered price targets but remain Neutral or Hold. Jefferies is more optimistic with a Buy rating and a $22 price target, highlighting execution-led upside potential.

Wall Street analysts forecast M stock price to rise
12 Analyst Rating
Wall Street analysts forecast M stock price to rise
2 Buy
9 Hold
1 Sell
Hold
Current: 19.540
sliders
Low
8
Averages
21.33
High
27
Current: 19.540
sliders
Low
8
Averages
21.33
High
27
UBS
maintain
AI Analysis
2026-03-30
Reason
UBS
Price Target
AI Analysis
2026-03-30
maintain
Reason
UBS tells investors in a research note that Macy's is likely to continue to lose market share due to sizeable challenges vs. peers around price, product and service, with the Q4 report reinforcing the firm's conviction. Earnings should remain pressured over the next few years, and consensus EPS should more lower over the near-term as weak sales and opex deleverage pressure earnings, the firm says.
Telsey Advisory
Market Perform
downgrade
$25 -> $20
2026-03-19
Reason
Telsey Advisory
Price Target
$25 -> $20
2026-03-19
downgrade
Market Perform
Reason
Telsey Advisory lowered the firm's price target on Macy's to $20 from $25 and keeps a Market Perform rating on the shares. Macy's ended 2025 on a strong note, with Q4 results ahead of guidance and consensus, the analyst tells investors. Strong merchandising, marketing, and execution should deliver meaningful momentum into 2026, the firm adds.
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