Macy's Inc is not a strong buy for a beginner, long-term investor at this moment. While the company has shown improvements in net income and EPS, the declining revenue, mixed analyst sentiment, and lack of strong trading signals suggest a cautious approach. Additionally, insider selling and challenges in the retail sector further weigh on the stock's attractiveness.
The technical indicators show a mixed picture. The MACD is positive and contracting, the RSI is neutral at 64.019, and the moving averages are bullish (SMA_5 > SMA_20 > SMA_200). The stock is trading near its resistance level (R1: 19.392), indicating limited immediate upside potential.

Q4 net income increased by 48.25% YoY, and EPS grew by 52.89% YoY.
Macy's reported comparable store sales growth of 1.8% in Q
Bullish moving averages suggest positive momentum.
Revenue declined by 1.14% YoY in Q
Gross margin dropped slightly by 0.42% YoY.
Insider selling by Bloomingdale's CEO, reducing holdings by 25.08%.
Analysts have lowered price targets, citing challenges in the retail sector and macroeconomic risks.
In Q4 2026, Macy's reported a revenue decline of 1.14% YoY to $7.916 billion. However, net income rose by 48.25% YoY to $507 million, and EPS increased by 52.89% YoY to 1.85. Gross margin slightly decreased to 37.51%, down 0.42% YoY.
Analysts are mixed on Macy's. UBS maintains a Sell rating, citing challenges in price, product, and service. Telsey Advisory, Citi, and TD Cowen lowered price targets but remain Neutral or Hold. Jefferies is more optimistic with a Buy rating and a $22 price target, highlighting execution-led upside potential.