Lulus Fashion Lounge Launches Amazon Storefront and New Partnership with Victoria's Secret
Lulu's Fashion Lounge launched a dedicated Lulus Amazon Storefront and new online wholesale partnership with Victoria's Secret. Lulus launched its Amazon storefront as part of a strategic effort to expand beyond traditional direct-to-consumer and department store channels. Available online to U.S. and international customers, the storefront features a curated dress assortment, with a majority of styles exclusive to Amazon. In late February, Lulus further expanded its online wholesale presence with a new launch at Victoria's Secret, where the brand debuted an online-only dress assortment.
