Deutsche Bank initiated coverage of Liftoff Mobile with a Buy rating and $37 price target. The firm views the company as a "unique" advertising technology platform. Liftoff's "key differentiator" is Cortex, neural-net bidding engine that is comparable to AppLovin's Axon and Unity's Vector, but multi-vertical data set across gaming, finance, commerce, social and prediction markets, the analyst tells investors in a research note. Deutsche sees an undemanding valuation at current share levels.
