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Coca-Cola Femsa (KOF) is not an optimal buy at this moment for a beginner investor with a long-term strategy. Despite some positive indicators like bullish technicals and a recent analyst upgrade, the stock appears overbought (RSI at 81.186), and its financial growth is modest. The lack of significant catalysts, weak options sentiment, and mixed analyst ratings further suggest waiting for a better entry point.
The stock is showing bullish momentum with MACD above 0 and expanding positively, and moving averages in a bullish alignment (SMA_5 > SMA_20 > SMA_200). However, RSI is at 81.186, indicating the stock is overbought. The current price is near the resistance level of 114.663, suggesting limited immediate upside.

The stock has a bullish technical setup and was recently upgraded by Bradesco BBI to Outperform with a $124 price target. The company's revenue and net income showed YoY growth in Q3 2025.
RSI indicates overbought conditions, and the stock has limited upside in the short term based on resistance levels. Analyst ratings are mixed, with JPMorgan recently downgrading the stock to Neutral. Gross margin decreased YoY, and options data shows weak bullish sentiment.
In Q3 2025, Coca-Cola Femsa reported a 5% YoY revenue increase and a 2.35% YoY net income increase. EPS remained flat YoY, and gross margin dropped by 2.28%.
Analyst ratings are mixed. Bradesco BBI upgraded the stock to Outperform with a $124 price target, while Barclays raised its target to $110 but maintained an Equal Weight rating. JPMorgan downgraded the stock to Neutral, citing valuation concerns after a 10% YTD rally.