G2 Officially Acquires Capterra, Software Advice, and GetApp from Gartner
G2 has formally agreed to acquire the software discovery and recommendation platforms Capterra, Software Advice, and GetApp from Gartner. The company said, "The acquisition brings together four of the top B2B software review platforms with complementary global audiences and datasets to power software buying and selling in the age of AI. The combined insights will assist software discovery, evaluation, and purchasing - delivering better outcomes for buyers, stronger growth for vendors, and a future-ready foundation for the global software ecosystem... With this acquisition, G2 is uniquely positioned to lead the evolving landscape of AI-driven search, delivering accelerated value to both buyers and sellers of software. G2 will incorporate data and offerings from Capterra, Software Advice, and GetApp into its market-leading platform. Together, the combined companies: Provide 6M verified, trusted customer reviews for buying insights; Reach 200M+ annual software buyers globally across our properties;Serve 10,000+ software vendors globally with powerful marketing solutions; Span 2,000+ software and service categories for a robust, market-leading taxonomy; Offer first-and second-party Buyer Intent data at an expanded scale. By acquiring Capterra, Software Advice, and GetApp, G2 will be better able to serve the software ecosystem." The transaction is expected to close in Q1 2026, subject to customary closing conditions.
