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Heartland Express Inc (HTLD) is not a strong buy at the moment for a beginner investor with a long-term strategy. The technical indicators are mixed, the financial performance shows declining revenue, and there are no significant positive catalysts or trading signals. While analysts have slightly improved their outlook, the cautious sentiment around the freight market and lack of strong growth trends suggest holding off on a purchase at this time.
The MACD is negative and expanding downward, indicating bearish momentum. RSI is neutral at 54.32, showing no clear overbought or oversold condition. Moving averages are bullish (SMA_5 > SMA_20 > SMA_200), but the stock closed below the pivot level of 11.463, suggesting resistance ahead. Support levels are at 10.929 and 10.599, while resistance levels are at 11.997 and 12.328.

Baird upgraded the stock to Outperform with a price target of $12, citing a constructive view of the irregular route over-the-road market segment. Analysts see tighter supply in this market, which could benefit the company.
UBS remains cautious on the freight market, and Morgan Stanley recently lowered its price target to $8, reflecting concerns about the industry's outlook. The company's Q4 2025 revenue dropped significantly (-26.06% YoY), and there is no recent news or significant trading activity to drive momentum.
In Q4 2025, revenue dropped by 26.06% YoY to $179.36M. However, net income improved significantly to -$19.44M (+949.16% YoY), and EPS increased to -0.25 (+1150.00% YoY). Gross margin remained flat at 100%. Despite some improvements in profitability metrics, the overall financial performance remains weak due to declining revenue.
Analyst sentiment is mixed. UBS raised its price target to $11 but remains cautious on the freight market. Baird upgraded the stock to Outperform with a $12 price target, citing a positive view of the irregular route over-the-road market. Morgan Stanley downgraded its price target to $8, reflecting concerns about the freight industry's outlook.