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HRI Should I Buy

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Intellectia

Should You Buy Herc Holdings Inc (HRI) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
110.940
1 Day change
-3.91%
52 Week Range
188.350
Analysis Updated At
2026/03/13
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Herc Holdings Inc (HRI) is not a strong buy at the moment for a beginner investor with a long-term strategy. While the stock is oversold based on RSI and has potential long-term growth in the construction and rental space, the company's recent financial performance and lack of strong positive catalysts suggest that waiting for more clarity or improvement in fundamentals would be prudent.

Technical Analysis

The stock is currently oversold with an RSI of 14.887, indicating potential for a short-term rebound. However, the MACD is negative (-3.384) and contracting, signaling bearish momentum. The stock is trading below key support levels (S1: 114.241, S2: 105.897), with converging moving averages suggesting indecision in the market.

Options Data

Bullish
Open Interest Put-Call Ratio
Bearish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
10
Buy
5

Positive Catalysts

  • Analysts maintain a positive long-term outlook on the U.S. construction and rental space.

  • Soviero Asset Management recently acquired shares, indicating institutional confidence.

  • Revenue growth in Q4 2025 was strong, up 27.13% YoY.

Neutral/Negative Catalysts

  • Net income and EPS dropped significantly in Q4 2025, indicating profitability challenges.

  • Integration costs and market volatility remain headwinds.

  • Analysts have been lowering price targets, reflecting tempered expectations.

  • The stock has underperformed following disappointing Q4 results.

Financial Performance

In Q4 2025, revenue increased by 27.13% YoY to $1.209 billion, but net income dropped by -152.17% YoY to $24 million. EPS fell by -143.83% YoY to 0.71, and gross margin declined by -24.12% YoY to 27.05%. These results highlight strong revenue growth but significant profitability challenges.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts maintain a Buy or Overweight rating on the stock, but several firms have lowered price targets recently. The average price target range is now between $165 and $200, reflecting cautious optimism.

Wall Street analysts forecast HRI stock price to rise
7 Analyst Rating
Wall Street analysts forecast HRI stock price to rise
5 Buy
1 Hold
1 Sell
Moderate Buy
Current: 115.460
sliders
Low
150
Averages
175
High
200
Current: 115.460
sliders
Low
150
Averages
175
High
200
Citi
Buy
downgrade
$185 -> $165
AI Analysis
2026-03-09
New
Reason
Citi
Price Target
$185 -> $165
AI Analysis
2026-03-09
New
downgrade
Buy
Reason
Citi lowered the firm's price target on Herc Holdings to $165 from $185 and keeps a Buy rating on the shares. The firm says the ConExpo construction trade show indicated positive demand trends with a "significant pipeline of mega projects." Citi is positive on the rental space with machinery. It upgraded Terex and moved Alliance Laudry to its top sector pick. The firm continues to have a positive outlook for U.S. construction.
Citi
Buy
downgrade
$195 -> $185
2026-02-20
Reason
Citi
Price Target
$195 -> $185
2026-02-20
downgrade
Buy
Reason
Citi lowered the firm's price target on Herc Holdings to $185 from $195 and keeps a Buy rating on the shares.
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