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HRI Should I Buy

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Intellectia

Should You Buy Herc Holdings Inc (HRI) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
107.750
1 Day change
0.28%
52 Week Range
188.350
Analysis Updated At
2026/04/17
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Herc Holdings Inc. (HRI) is not a strong buy at the moment for a beginner investor with a long-term strategy. While the stock has shown some positive price movement recently and has potential for long-term growth in the construction and machinery rental space, the company's latest financial performance shows significant declines in net income, EPS, and gross margin. Additionally, there are no strong trading signals or recent influential trades to support an immediate buy decision.

Technical Analysis

The MACD is positive and expanding, indicating bullish momentum. RSI is neutral at 58.542, and moving averages are converging, suggesting no clear trend. The stock is trading near its resistance level of 104.251, which could act as a barrier to further upward movement.

Options Data

Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
8
Buy
4

Positive Catalysts

  • Analysts maintain a generally positive long-term outlook for the construction and machinery rental space. The company has a favorable setup heading into earnings, with improving cash conversion and broadening non-residential recovery.

Neutral/Negative Catalysts

  • The company's Q4 2025 financials showed a significant decline in net income (-152.17% YoY), EPS (-143.83% YoY), and gross margin (-24.12% YoY). Price targets from analysts have been consistently lowered, reflecting cautious sentiment.

Financial Performance

In Q4 2025, revenue increased by 27.13% YoY to $1.209 billion. However, net income dropped significantly to $24 million, and EPS fell to 0.71. Gross margin also declined to 27.05%, indicating challenges in profitability.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts have lowered price targets across the board, with the latest targets ranging from $125 to $165. Ratings remain mixed, with some maintaining Buy or Overweight ratings, while others are Neutral. Analysts cite positive trends in the construction sector but also highlight challenges in agriculture and integration headwinds.

Wall Street analysts forecast HRI stock price to rise
7 Analyst Rating
Wall Street analysts forecast HRI stock price to rise
5 Buy
1 Hold
1 Sell
Moderate Buy
Current: 107.450
sliders
Low
150
Averages
175
High
200
Current: 107.450
sliders
Low
150
Averages
175
High
200
Wells Fargo
Overweight
downgrade
$189 -> $160
AI Analysis
2026-04-13
Reason
Wells Fargo
Price Target
$189 -> $160
AI Analysis
2026-04-13
downgrade
Overweight
Reason
Wells Fargo lowered the firm's price target on Herc Holdings to $160 from $189 and keeps an Overweight rating on the shares. The firm sees a favorable setup heading into earnings, macro permitting, as the Machinery supply-driven recovery is accelerating, non-residential recovery is broadening into semis, and cash conversion is improving.
Citi
Buy
to
Buy
downgrade
$165 -> $135
2026-04-13
Reason
Citi
Price Target
$165 -> $135
2026-04-13
downgrade
Buy
to
Buy
Reason
Citi lowered the firm's price target on Herc Holdings to $135 from $165 and keeps a Buy rating on the shares. The firm adjusted ratings and targets in the machinery group as part of a Q1 preview. The North America truck market has improved over the last few months and Citi still favors companies with construction exposure over agriculture, the analyst tells investors in a research note.
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