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Access earnings results, analyst expectations, report, slides, earnings call, and transcript.
The earnings call presents mixed results. The slight revenue increase and strategic initiatives like Project Elevate and sales team expansion show potential. However, the anticipated revenue decline in Q4, increased operating expenses, decreased operating income, and lack of shareholder returns weigh negatively. The negative sentiment is compounded by substantial cash outflow due to pension plan termination and economic pressures affecting revenue growth. The Q&A session did not provide additional insights to alter this view. Overall, the company's financial health and guidance suggest a negative stock price reaction.
Revenue $47.6 million in Q3 2024, a 1.1% increase from $47.1 million in Q3 2023. Growth in Customer Care and Sales Services segments were offset by declines in the other two segments.
Customer Care Revenue $13.1 million in Q3 2024, up from $11.8 million in Q3 2023. Multiple customers in the entertainment industry expanded workloads driving the revenue increases.
Sales Services Revenue $4.2 million in Q3 2024, compared to $2.2 million in Q3 2023. The increase was primarily due to higher volume from a large client.
Marketing Services Revenue $9.1 million in Q3 2024, down from $10.6 million in Q3 2023. The decrease was attributed to customer budget reductions and the end of certain programs.
Fulfillment and Logistics Revenue $21.3 million in Q3 2024, compared to $22.5 million in Q3 2023. The decrease was due to lower logistics volume and rates not being outpaced by new and expanded programs.
Operating Expenses $45.7 million in Q3 2024, compared to $44.2 million in Q3 2023. This includes restructuring expenses of $836,000 related to Project Elevate.
Operating Income $1.9 million in Q3 2024, down from $2.9 million in Q3 2023. Adjusted operating income was $3.1 million in Q3 2024 compared to $3.2 million in Q3 2023.
Adjusted Operating Margin 6.5% in Q3 2024, compared to 6.9% in Q3 2023.
EBITDA $2.9 million in Q3 2024, down from $3.9 million in Q3 2023. Adjusted EBITDA was $4.1 million in Q3 2024 compared to $4.2 million in Q3 2023.
Cash and Cash Equivalents $5.9 million as of September 30, 2024, down from $13.3 million as of September 30, 2023. Cash on hand was $9.8 million as of October 31, 2024.
Pension Contribution $6.1 million cash contribution in June 2024 for the termination of the pension plan, with an additional $1.1 million contributed in Q3 2024 for final onboarding expenses.
New Client Acquisition: Secured a new client in the fulfillment practice, a dynamic design marketplace, expected to produce approximately 2.5 million holiday postcards. Onboarded a top 15 financial services client, expected to spend $2 million annually on fulfillment operations. Landed a new client in the global luxury automotive industry, focusing on dealership test drives and event attendance. Began providing customer care for a prominent global resale marketplace for luxury goods, establishing a regional presence in Dallas.
Market Expansion: Expansion programs from highly satisfied existing customers. Established Customer Excellence and Growth division to enhance customer experience and sales.
Operational Efficiency: Project Elevate resulted in $6 million of in-year EBITDA improvement through cost savings and optimization of personnel. Doubling the size of the sales team and increasing spending by 40% compared to prior years.
Strategic Shift: Focus on leveraging Advanced Data Solutions unit to strengthen value proposition using data and AI. Transitioning to a Customer Excellence and Growth division to unify customer experience and sales.
Revenue Fluctuations: The company anticipates natural fluctuations and occasional declines in revenue as part of its journey to sustainable growth, specifically expecting a low to mid-single digit revenue decline in Q4.
Customer Budget Reductions: The Marketing Service segment experienced a revenue decrease due to customer budget reductions and the end of certain programs.
Supply Chain Challenges: Fulfillment and logistics revenues decreased due to lower logistics volume and rates not being outpaced by new and expanded programs.
Project Elevate Costs: Project Elevate is expected to incur additional restructuring expenses, including costs associated with contract terminations and workforce reductions.
Pension Plan Termination: The termination of the pension plan required a significant cash contribution of $6.1 million, impacting the company's financial statements.
Cash Flow Concerns: The company reported a decrease in cash and cash equivalents from $13.3 million in 2023 to $5.9 million in 2024, raising concerns about liquidity.
Increased Operating Expenses: Operating expenses increased to $45.7 million in Q3 2024, including restructuring expenses, which may affect profitability.
Market Competition: The company faces competitive pressures in securing new clients and expanding existing relationships, particularly in the data and AI solutions market.
Revenue Growth Strategy: Harte Hanks reported a 1.1% year-over-year revenue increase in Q3 2024, showing improvement from previous declines. However, a low to mid-single digit revenue decline is expected in Q4.
Customer Excellence and Growth Division: The establishment of the Customer Excellence and Growth division aims to enhance customer experience and drive revenue preservation through improved customer loyalty and product strategy.
Investment in Data Solutions: The company plans to leverage its Advanced Data Solutions unit to strengthen its value proposition, focusing on integrated data and AI capabilities.
Project Elevate: This cost reduction program aims for $6 million in EBITDA improvement through personnel optimization and operational efficiencies.
Future Revenue Expectations: Management acknowledges that revenue turnaround will not be linear, with anticipated fluctuations and occasional declines.
Operating Income Projections: Adjusted operating income for Q3 2024 is $3.1 million, with a focus on improving profitability through cost reductions.
Cash Flow Focus: The company is prioritizing free cash flow growth and adapting to customer needs as part of its strategic outlook.
Capex and Financial Projections: No specific capex figures were provided, but the company is investing in sales and marketing, doubling the sales team and increasing spending by 40%.
Shareholder Return Plan: The company has not announced any share buyback program or dividend program during the earnings call.
The earnings call presents mixed results. The slight revenue increase and strategic initiatives like Project Elevate and sales team expansion show potential. However, the anticipated revenue decline in Q4, increased operating expenses, decreased operating income, and lack of shareholder returns weigh negatively. The negative sentiment is compounded by substantial cash outflow due to pension plan termination and economic pressures affecting revenue growth. The Q&A session did not provide additional insights to alter this view. Overall, the company's financial health and guidance suggest a negative stock price reaction.
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