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HELE Should I Buy

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Intellectia

Should You Buy Helen of Troy Ltd (HELE) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Sell
Latest Price
14.980
1 Day change
-0.73%
52 Week Range
54.250
Analysis Updated At
2026/03/13
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Helen of Troy Ltd (HELE) is not a good buy for a beginner investor with a long-term strategy and $50,000-$100,000 available for investment. The stock is facing significant financial challenges, legal investigations, and weak technical indicators. Analysts have downgraded the stock, and there are no positive catalysts to suggest a recovery in the near term.

Technical Analysis

The technical indicators are bearish. The MACD is below 0 and negatively contracting, the RSI is neutral at 49.037, and the moving averages indicate a bearish trend (SMA_200 > SMA_20 > SMA_5). The stock is trading near its pivot level of 16.561, with resistance at 17.52 and support at 15.603.

Options Data

Bearish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
9
Buy
4

Positive Catalysts

  • NULL identified. There are no recent positive developments or signals for recovery in the stock.

Neutral/Negative Catalysts

  • Legal investigations into potential securities fraud have been initiated. Analysts have downgraded the stock, citing weak guidance and challenges in profitability.

Financial Performance

In Q3 FY2026, revenue dropped to $512.83 million (-3.37% YoY), net income fell to -$84.06 million (-269.41% YoY), EPS declined to -$3.65 (-268.20% YoY), and gross margin decreased to 46.87% (-4.07% YoY). The company's financial performance is deteriorating significantly.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts have downgraded the stock. Goldman Sachs downgraded it to Sell, citing downside risks to consensus estimates. UBS and Canaccord lowered their price targets, reflecting weak guidance and profitability challenges.

Wall Street analysts forecast HELE stock price to rise
2 Analyst Rating
Wall Street analysts forecast HELE stock price to rise
0 Buy
2 Hold
0 Sell
Hold
Current: 15.090
sliders
Low
22
Averages
22
High
22
Current: 15.090
sliders
Low
22
Averages
22
High
22
Goldman Sachs
Neutral -> Sell
downgrade
AI Analysis
2026-01-21
Reason
Goldman Sachs
Price Target
AI Analysis
2026-01-21
downgrade
Neutral -> Sell
Reason
Goldman Sachs downgraded HelleniQ Energy to Sell from Neutral. In 4Q, the refining market was especially tight driven by heavy refinery maintenance across US/Europe, Russian refining capacity disruptions and higher diesel demand into winter, but the firm's rating change for the stock reflects a weak petchem environment and below consensus estimates, the analyst tells investors in a research note. Goldman adds that despite the company's strong operational execution, improving fundamentals in the marketing business, as well as the scale-up of its renewable power business, it sees downside risk to 2026/27 consensus estimates.
UBS
Peter Grom
Neutral
downgrade
$25 -> $22
2026-01-09
Reason
UBS
Peter Grom
Price Target
$25 -> $22
2026-01-09
downgrade
Neutral
Reason
UBS analyst Peter Grom lowered the firm's price target on Helen of Troy to $22 from $25 and keeps a Neutral rating on the shares. Helen of Troy posted a better than expected Q3 report, but weaker guidance implies a challenging exit rate looking ahead, the analyst tells investors in a research note.
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